Did you know that your competition can actually leverage your company qualified leads and new business?! Conquesting within your AdWords campaigns will help you do just that. Conquesting is where one company bids on keywords targeted towards a competitor’s brand names. Let’s talk paid search in our next review meeting.
This Week In Internet Marketing 2013 08 27
Here’s some trending Internet marketing article for the last week: Yahoo Is Bigger Than Google, And That Should Mean Something To Your Business; Solving the Pogo-Stick Problem (WhiteBoard Friday); Mark Zuckerburg Launches Internet.org To Connect ‘The Next 5 Billion’; and Mobile Advertising Now Makes Up 22% of Paid Search Spend.
After 2 years, Yahoo overthrows Google for the number of unique U.S. visitors for the month of July. The sum of all Yahoo properties saw 196.6 million unique visits (excluding Tumblr traffic) compared to Google 192.3 million. These numbers have not only shocked marketers. From the look on Marissa Mayer’s face, she seems impressed as well.
It’s exciting to see your website show up on top of SERPs; however, maintaining your rank can be just as hard as getting it. The term pogo-sticking in relation to SEO refers to when a user clicks through to your website and clicks back to view other results. If this occurs often search engines will catch on and this could affect your ranking.
Facebook’s CEO, Mark Zuckerburg, is teaming up with technology giants (Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung) in the launch of Internet.org to provide web access to the world. Yes, this will benefit the two-thirds of the population who aren’t connected online; nonetheless, Facebook has the most to gain with the potential massive customer acquisition.
Mobile search advertising continues to rise as more and more companies see its value and allocate more budget towards portable devices. The mobile ad sectors has seen a 90 per cent increase since 2010. A Google AdWords blog post (from July) states mobile ads have provided advertisers more click traffic than organic results.