X
Do you want actionable Internet Marketing advice delivered right to your inbox?
Sign up for our Newsletter

The TechWyse ‘Rise To The Top’ Blog!

Experts from TechWyse and around the world offer how-to's, strategy advice, interviews, infographics and insights to help your SEO and internet marketing campaigns Rise To The Top!

This Week In Internet Marketing 2013 08 27

Internet Marketing August 27th, 2013

By

Did you know that your competition can actually leverage your company qualified leads and new business?! Conquesting within your AdWords campaigns will help you do just that. Conquesting is where one company bids on keywords targeted towards a competitor’s brand names. Let’s talk paid search in our next review meeting.

This Week In Internet Marketing 2013 08 27

Here’s some trending Internet marketing article for the last week: Yahoo Is Bigger Than Google, And That Should Mean Something To Your Business; Solving the Pogo-Stick Problem (WhiteBoard Friday); Mark Zuckerburg Launches Internet.org To Connect ‘The Next 5 Billion’; and Mobile Advertising Now Makes Up 22% of Paid Search Spend.

Yahoo Is Bigger Than Google, And That Should Mean Something To Your Business

After 2 years, Yahoo overthrows Google for the number of unique U.S. visitors for the month of July. The sum of all Yahoo properties saw 196.6 million unique visits (excluding Tumblr traffic) compared to Google 192.3 million. These numbers have not only shocked marketers. From the look on Marissa Mayer’s face, she seems impressed as well.

Solving the Pogo-Stick Problem (WhiteBoard Friday)

It’s exciting to see your website show up on top of SERPs; however, maintaining your rank can be just as hard as getting it. The term pogo-sticking in relation to SEO refers to when a user clicks through to your website and clicks back to view other results. If this occurs often search engines will catch on and this could affect your ranking.

Mark Zuckerburg Launches Internet.org To Connect ‘The Next 5 Billion’

Facebook’s CEO, Mark Zuckerburg, is teaming up with technology giants (Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung) in the launch of Internet.org to provide web access to the world. Yes, this will benefit the two-thirds of the population who aren’t connected online; nonetheless, Facebook has the most to gain with the potential massive customer acquisition.

Mobile Search Advertising Now Makes Up 22% of Paid Search Spend

Mobile search advertising continues to rise as more and more companies see its value and allocate more budget towards portable devices. The mobile ad sectors has seen a 90 per cent increase since 2010. A Google AdWords blog post (from July) states mobile ads have provided advertisers more click traffic than organic results.

More Internet Marketing Headlines

Google Venture Puts $258M Into Uber, Its Largest Deal Ever

How to Build Authority by Talking About Your Competitors

Bing Says Hello Product Search With Rich Captions & Product Ads

A 5-Step Summer Review for Your PPC Account

Post By Vanessa Copeland (111 Posts)

Vanessa is fresh to the world of Internet marketing but as a digital native, she is quickly catching up to speed. Working with a strong focus on social media, Vanessa aspires to learn all aspects of this fast-paced industry.

Connect

avatar
Vanessa is fresh to the world of Internet marketing but as a digital native, she is quickly catching up to speed. Working with a strong focus on social media, Vanessa aspires to learn all aspects of this fast-paced industry.

Post a Comment

Send me SEO tips!

4 Comments

Archives

2018
x

Like us on Facebook

TechWyse Internet Marketing

This Week In Internet Marketing 2013 08 27

Read time: 2 minutes