Internet Marketing July 30th, 2013
Happy Tuesday everyone,
Can you believe August is only a few days away?! Before you pack your bags and run away to the cottage, here’s some Internet marketing articles to catch up on: Facebook Courts Small Businesses to Drive Mobile Ad Revenue; LinkedIn Launches Sponsored Updates; How Much Do We Distrust Ads? Enough to Refuse Free Money [Video]; and Bing Product Ads Still On Track For Q3 Release.
The analyst’s low balled Facebook’s second-quarter earnings. Thanks the dramatic increase in mobile advertising sales, Facebook proudly registered a profit of $333 million on revenue of $1.8 billion. With 819 million users accessing Facebook from their mobile devices, expect the mobile ad revenue to grow.
Finally, LinkedIn is opening up its advertising capabilities with the addition of Sponsored Updates. This new feature brings upon the opportunity to get more reach out the content you share on LinkedIn. This is quite similar to Facebook’s Promoted Post feature. The hardest part is understand what content to paid to promote to get the best ROI!
There’s a big difference between good marketing and bad marketing. We are becoming desensitized from marketing as a whole. A person giving away free money yet dresses like a promoter with a click board couldn’t even give people passing him by a free dollar. This tells us we really need to get creative with our marketing efforts.
The promises that Bing’s Product Ads feature brings to online advertisers interest new customers. Especially people with eCommerce website looking for new forms of product advertising. This new feature is expected launch in Bing’s 3rd quarter, right in time for the holiday season.
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