Here are some articles to keep you up to speed: Why Google Analytics Tagging Matters – Whiteboard Friday; 5 Creative Ways to Use LinkedIn Company Pages; 15 Tools For Generating Killer Content; and Geographical Targeting In An Enhanced Campaign World.
This Week In Internet Marketing 2013 03 19
Have you ever wondered about the accuracy of direct traffic sources within Google analytics? Rachael Gersons states that direct is Google’s way of saying, “We have no idea what this is, so let’s call it direct and throw it in that bucket.” This is why tagging your URLs with UTM parameters will provide the exact traffic source.
With 200 million members, LinkedIn is a great medium for showcasing your business. Company pages are constantly evolving and creating better client, prospect and advocates engagement to help grow the visibility of your business.
Since Google’s Panda algorithm update, SEOs have shifted more focus on creating linkable material. Creating fresh content ideas is the key to a killer content marketing strategy; however, it’s also the most difficult part to plan. Staying up-to-date with the latest industry trends will help ensure that content reaches its maximum potential.
Google AdWords newest and largest advancements enhanced campaigns is forcing advertisers to make changes to their campaign structure. Nonetheless, the changes will make managing multiple campaigns much easier, especially for mobile ad targeting.