Brrr, it’s getting cold outside; nonetheless, there are lots of Internet marketing news just starting to heat up. Get comfy and warm up to some hot IM topics: 5 Important Post-Penguin Guest Post Prospecting Questions; 4 Google Analytics Features You Probably Haven’t Used; AuthorRank: Google Panda on Steroids? and 5 Link Building Tactics to Improve Your Local Rankings.
This Week In Internet Marketing 2012 10 16
In terms of a comprehensive link building strategy, guest blogging is element that remains essential to the grand scheme of SEO. However, there are many factors to consider in the post-penguin guest blogging world. Here are five questions to ask yourself to ensure you’re setting out on a prosperous guest blog undertaking.
If you’re an avid Google Analytics user then you know this powerful platform is being constantly updated. Within the side menus, there are many hidden gems you might have missed. Check out these four features that can provide insight of how visitors view and access your website.
AuthorRank is a code attribute that displays an author’s image and information in search results. Why use this function? Because all of an author’s content from different sites will be grouped together on the search result page. How does this help you? According to Google, it helps people notice your content, which will help get you more followers and traffic.
Local link building can really strengthen a company’s online presence. There are many types of authoritative links from local domains to consider aiming for. Other than local blogs and review sites, think outside the box, strategize with new channels such as non-profits and university sites.
Are you running a WordPress website? Have you added AdWords conversion tracking to your site? Adding this feature can provide you with a lot perspective into if your desired goals for visitors are being attained. Here is a step-by-step guide of how to set up how to combine these awesome features and better your site’s conversions.