A lot has been happening in the world this week both on and offline. NHL teams are battling it out in the Stanley Cup Playoffs and the baseball season is in full swing. On top of that the earth decided to make a big statement up in Iceland. In case you haven’t been following the internet marketing world in between hockey periods (if you’re a Canadian), here’s a look at what’s been going on.
Internet Marketing News
We’ve been putting a lot of focus into heat map technology and effects on website conversion. This technology allows us to optimize pages based on the estimated eye movements of your visitors. This process is very compelling and we would be lying if we said it wasn’t a little bit fun too!
If you want to understand where display advertising is going in the future I really recommend that you read this. In the third part of this article Google looks at how better data will help marketers better understand the advertising landscape.
I really enjoyed the article outlining the market share of various social media websites. If you didn’t hear earlier this year Facebook became the number one most visited website in the world. Facebook is even getting more site visitors now than Google.
Ok – so this may be a little technical for the layman, but I wanted to ‘nerd it up’ anyway. This is a wonderful article found on the Google Analytics blog which explains how you can measure the effectiveness of your online forms through Google Analytics! Whoa!
This article shared on the Yahoo! blog helps explain the importance of keyword selection and understanding your audience when defining the targets for your organic search engine optimization campaigns. I very short but effective read!
Yahoo! CEO Carol Bartz has been named one of America’s top female CEOs by FORTUNE magazine’s editors. Not only is she making waves with the new switch over to incorporating Bing as Yahoo’s primary search engine, but she’s also prepping to make some other changes down the road. We look forward to see what will come from Yahoo! over the next 18 months.
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