Did you know that YouTube is now the second largest search engine in the world? More and more people are utilizing video ads to increase awareness, strengthen brand equity, generate leads and entice direct responses.
Much like traditional television ads, video advertising on TrueView provides a large reach, but unlike traditional commercials, TrueView offers various targeting options. These targeting options enable you to hone in on YOUR customers. The benefits of this is that you can create multiple videos, with various messages, that truly speak to a well defined audience. Getting in front of a well defined audience allows for your specific message, and/or offering, to resonate and be as impactful as possible.
In some ways, YouTube has even more comprehensive targeting options than Google AdWords. YouTube’s targeting and setting options are comparable to those of AdWords, but YouTube has additional demographic options that help to better qualify and define audiences.
These targeting options include:
- 7 different age categories
This option enables highly targeted feature and benefit statements or even for creative that is more relatable and speaks to different demographic cohorts as effectively as possible.
Again, the ability to tailor your messaging and creatives to effectively capture and impact your target market, each responding slightly differently.
- Topic categories
Allows for a broader range and reach while still staying relevant.
- Interest groups
Interests are based on historic viewing or closely related categories of previously viewed videos.
Types of TrueView
There are two ways to deliver ads to your audience, which allows you to decide how prominent you want your ad to be.
When a viewer clicks on a video, in-stream ads play before that video and after five seconds, the ad gives the viewer the option to continue watching or to skip the ad. You pay when a viewer opts to watch at least 30 seconds of the ad or when the viewer clicks on any promotion or any other element of the ad.
These are the ads that play alongside other videos on YouTube or that play on a website through the Google Display Network. You pay when a viewer chooses to click on your video and watch it.
Another cool targeting option available through YouTube is remarketing. Remarketing allows you to remarket to a list of people who have previously shown interest in your ads. And did I mention that you only pay if your ads is seen for a certain duration of time? Even so, the cost per click/cost per view is incredibly inexpensive compared to other forms of paid media!