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Internet Marketing August 4th, 2009
A few new developments have been added to the July 2009 Search Engine Market Share blog.
There are 3 key findings with this months market share report.
Interesting update for our fellow SEOs in Toronto: Since November 2008, Google has lost 4.15% of their market share. Statistics seem to show that the only real movers during this time have been Baidu and the small search engines that are marked under the ‘Other’ category. Microsoft has also shown a small improvement.
Albeit small, Yahoo! seemed to hold its own for the first time in July 2009. After a continuous tumble in market share, Yahoo! went from a 7.15% share to 7.16%. The search engine is down from 9.69% in July 2008.
Microsoft has to be disappointed. We saw bus advertisements, we watched television ads, we see Bing everywhere on Microsoft sites. Yet the overall improvement of search engine market share is negligible. Did Microsoft expect to compete with Google straight away? Probably not. But were they hoping the buzz would elevate them to a noticeable difference (perhaps as much as Yahoo!) – I think so. Overall, Microsoft search market generated a share of about 3.26% in July 2009. Now consider that in May 2009 the total market share was only 3.10% and you get an idea of the small impact that Bing made. Much like a movie that flops in opening weekend, Microsoft search was down from its previous month.
#1 Google – 78.45% of market share in July 2009. Down from 78.60% in June 2009 and down from 80.08% in July 2008.
#2 Baidu – 8.87% of market share in July 2009. Up from 8.77% in June 2009 and up from 3.89% of market share in July 2008.
#3 Yahoo! – 7.16% of market share in July 2009. Up from 7.15% in June 2009 and down from 9.69% in July 2008.
#4 Microsoft & Bing – 3.26% of market share in July 2009. Down from 3.32% in June 2009 and down from 3.56% in July 2008.