Search Engine Market Share for December 2011

Search Engine Market Share for December 2011

Google Takes a Nose Dive and Drops Over 5.5%

Google’s gradual ascent over the past 6 months was dealt a severe blow in December 2011 falling to 78.7% of desktop search engine market share. Yahoo! and Bing remained relatively steady staying nearly within a half percentage point of their last month’s total. Chinese search engine Baidu was the biggest winner accounting for 10.46% of overall search share according to Net Market Share.

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Google Drops Nearly 6% Since Last Year

Remaining steady in the mid-to-low 80% market leader Google dipped to its lowest share of the year at 78.70%. This coincides with their decline in China.

Bing and Yahoo! Dip Slightly

Yahoo! lost just over a half percent Bing dropped just under a half percent. These are still significant portions of their user base considering the two held just 9.02% market share collectively last month.

Baidu Takes a Big Bite Out of China

Chinese search engine Baidu made significant gains climbing to a whopping 10.46% market share from only 4.41% one month prior. It’s speculated that their gains were Google’s losses.

Post By Steve Toth (120 Posts)

Steve is an industry recognized SEO expert who has been published in Moz. He is an audiophile and loves all things internet marketing. Steve enjoys working on the conceptual side of SEO.

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