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Internet Marketing January 12th, 2012
The 2012 IM trends landscape continues to look increasingly competitive. We’re no longer in the age of a few early adopters monopolizing the first page of Google. Now every, dentist, auto mechanic, flower shop etc. is online; not only online, but actively investing internet marketing dollars in the areas of PPC (search and display), SEO and social media. As more players enter the game, the bidding war for ad space heightens. 2012 will see increased barriers to entry to those who are late to the game.
Facebook’s “talking about this” metric is a nod to what social media really is: a massive network for word of mouth recommendations. You don’t have to share your status to let others know what you’re doing anymore. Facebook is moving in the direction of publishing more than just your like and comment activity. By installing apps like the Washington Post Social Reader, your friends can now see that you’ve read an article, not simply that you’ve liked, shared or commented on it.
Search results are now highly geared towards a user’s location and social network. Browsing habits still play a major factor. All of this leads to fractured search results, where some sites may rank, while others don’t depending on who the searcher is.
Other key shifts will include:
That’s a wrap! Authentic, original content, is key to your online marketing success in 2012 and moving forward. Produce original content and spread it through social networks. Google’s algorithm will reward you for hard work e.g. consistent content creation, social updates, networking with referring sites and building organic links. Sprinkle in a little PPC and you’ve got a recipe for success!