We have heard a lot of complaints about LinkedIn advertising being useless. As a matter of fact, unlike Facebook, LinkedIn is not for every business. However, there are a lot of B2B marketers out there looking for ways to advertise on LinkedIn to spread brand awareness and drive leads. It is an excellent platform for many business-minded social interactions. If you are looking at targeting c-suite professionals, just spreading brand awareness, or providing insight to marketers, LinkedIn advertising is the right solution for you!
Pro Tip: If you want to get started on LinkedIn right away, you can use Market Sentinel to buy verified and aged LinkedIn Accounts for your business.
In fact, LinkedIn marketing has many advantages that make it stand out. Depending on your marketing goals, these ads can serve your business by attracting customers. LinkedIn offers many unique benefits over other networks. Let us dive into some of them!
Benefits of LinkedIn Advertising
Reach Professional Audience- The audience on LinkedIn is not like the ones on other social media platforms. They are more professional, educated, and have a higher income than those on almost every other platform. If you are looking for those types of a professional audience, LinkedIn is the right platform for you!
Target based on industry-specific variables- Your success as an advertiser on social media depends on whether you can get your message across to your most desired audience. Targeting opportunities on the channel you choose is very important. Facebook can be proud of its interest and behaviour-based factors but fails to keep up with a more professional competitor when it comes to industry-specific variables. LinkedIn allows you to target your ads based on various targeting opportunities such as job title, seniority, job function, company name, company size, industry, skill, degree type and name!
Unique advertising types- If you are advertising on social media, you will be well familiar with different ad types. Just like its competitors, LinkedIn also offers a variety of opportunities for marketers to leverage sponsored posts to generate exposure, conversions, and clicks. They also provide Sponsored InMail, which is integrated into its internal mailing platform. These email-like messages have proven to be successful with open and click-through rates above regular emails.
Lead-Nurturing- Most social media ads tend to focus on generating leads and awareness. So, what exactly happens once your lead enters your database? Without a proper nurturing, you might not be able to convince them that becoming customers or clients is actually in their best interest. Back in the days, lead-nurturing was limited to email messages. Now, with LinkedIn, it can be more than that.
Getting Started with LinkedIn AD Types
Starting your ad campaign and choosing your audience is often one of the most daunting parts of advertising on LinkedIn. However, once you get started, it’s not as complicated as you might think.
Like any other social media platform, LinkedIn advertising also offers you a variety of ad types and formats to play with. Like other platforms, you should be choosing your ad types and formats based on the action you wish to drive. LinkedIn advertising supports engagements, website visits, brand awareness, video views, site conversions, lead generation, and job applications.
We have created an infographic that will guide you through different LinkedIn ad types. It includes specifications along with some pro tips and details.
These ads won’t be of any use if you don’t know how to leverage them. Here are three time-tested LinkedIn advertising best practices to take with you as you get started with your next campaign!
- Customer Journey- When you get started with your ads, you might be tempted to try out different products the platform has to offer. That is a big mistake since every LinkedIn ad type is appropriate for different stages of the customer journey. So, identifying your customer journey and executing suitable ads can be useful.
- Layer Targeting options- LinkedIn offers a lot of targeting options. The sole purpose of targeting options is to help advertisers reach the people most likely to convert. The closer you get to reach your ideal customer, the less money you will waste. Layering various LinkedIn targeting options is the only way you can achieve this.
- Gather insights from other platforms- This is highly useful if you are someone who is leveraging other platforms too. It will be great if you can give your audience a fairly cohesive experience across every platform they use to interact with your business. It means, repurposing the ad copy and targeting the parameters that work fine on other platforms.
As for B2B marketers, there is no other platform as effective as LinkedIn, and their ad capabilities are never second when it comes to targeting the audience. If you have any queries or doubts regarding LinkedIn marketing after this, do reach out to us in the comment box below. You can even suggest changes if we have missed out on something!