The Best Times to Post on Social Media in 2023

The Best Times to Post on Social Media in 2023

What is the best time to post on social media? How often should I post on social media? 

These two questions seem to be on the minds of every social media marketer since the dawn of social media. 

The number of social media users is ever-growing, with nearly 5 billion users recorded in 2023 across social media platforms.

Social media currently has a big impact on business sales, customer experience, product development and so much more. Therefore, this goes to show that it presents multiple opportunities to marketers and businesses alike. 

Without further adieu, let's dive deep into the best times to post on the respective social media handles:  Facebook, Instagram, LinkedIn, Twitter, Pinterest and YouTube. 

The Best Times to Post on Social Media in 2023

1. Facebook

The Best Time to Post on Facebook

A common belief among people is that Facebook has lost its charm. However, that is not the case. 90% of marketers still use Facebook as their main channel of communication with potential consumers. 

On average, the best time to post on Facebook is during the evening and late afternoon (i.e. between 6 PM - 9 PM and 12 PM - 3 PM). 

If you are wondering what the best day to post on Facebook is, that would be Friday and Saturday. 

How often should I post on Facebook?

If you want to stay relevant and present in the minds of your audience, we recommend posting 1-2 times per day. Organic engagement rates are showing a downward spike, so it's ideal to not overwhelm your audience with excessive content. 

Finally, to keep track of the content you publish on Facebook, it is crucial that you create a social media calendar so that you don’t miss out or forget to publish. 

2. Instagram

The Best Time to Post on Instagram

Instagram is the social media platform that offers the highest ROI. If you are a small business owner, this is the place to be.

Also, with Instagram, you can tap into a younger demographic. Around 31% of Instagram users are aged between 18-24 years. 

The best time to post on Instagram is during mid to late afternoon and mid to late evening. In terms of timings, the ideal times to post are between 12 PM to 3 PM, 3 PM to 6 PM and 6 PM to 9 PM

How often should I post on Instagram?

When it comes to Instagram, aim at posting between 3-5 times a week.  

Now, when we say posting frequently, please do not just stick to regular posts. Instead, explore Instagram a bit. This is because it provides many options in terms of the type of content (i.e. reels, carousels, etc.) you can share, so get creative!

Furthermore, by posting more frequently, the chances of your posts landing on the Explore page will be higher. 

3. LinkedIn 

The Best Time to Post on LinkedIn 

If you are a marketer whose focus is on B2B marketing, LinkedIn is your bread and butter. LinkedIn has a huge user base of 930+ million users, consisting of top decision-makers and industry specialists. 

One thing to remember when posting on LinkedIn is that Saturdays and Sundays are a big no!

If you are looking to post on LinkedIn, weekdays, especially Mondays, Wednesdays, and Tuesdays are the most ideal. 

Finally, aim to post on LinkedIn between 9 PM - 12 PM, 12 PM - 3 PM, or 3 PM - 6 PM.

How often should I post on LinkedIn?

You need to aim at posting between 1 - 2 times per day. This is because LinkedIn companies that post weekly see a 2x spike in engagement. 

When it comes to creating content on LinkedIn, quality matters over quantity. So, do your research and test out different forms of content. 

Pro tip: Consider sharing more video content. Video content on LinkedIn has shown a 5x increase in engagement, with live video receiving a 24x increase. 

4. Twitter 

The Best Time to Post on Twitter

As we all know, Twitter is the hub for the latest news, political discussions, and debates, and it is a platform where you can communicate with brands.

Brands use Twitter to showcase their customer service strategy to a user base of 556 million. The platform also allows businesses to build trust and hear what customers have to say regarding the brand and its offerings. 

According to marketers, the best time to post on Twitter is between 9 AM - 12 PM, 12 PM - 3 PM and 3 PM - 6 PM

How often should I post on Twitter?

Twitter is a space where posts have a short lifespan; therefore, aim to post 2 to 3 times per day. Moreover, quantity over quality is what we need to follow to gain traction and popularity amongst users. 

If you’re still unsure what kind of content to share on Twitter, you have no need to worry. Hootsuite has shared a content structure which they like to call “The Rule of Thirds”. See below:

  • ⅓ of tweets to promote your company
  • ⅓  are informative content from influencers or industry experts 
  • ⅓ are personal stories

5. YouTube

The Best Time to Post on YouTube 

YouTube has a vast user base of 2. 68 billion, with 52% of internet users worldwide accessing it at least once per month. So, how do we fully utilize this platform? 

One thing to keep in mind is that Fridays and Saturdays are prime days to publish content on the platform. Moreover, it is advised to post between 6 PM - 9 PM and 3 PM - 6 PM

How often should I post on YouTube?

Now, if you want to generate reach and engagement, you should be looking at posting at least once a week. Frequency is crucial when it comes to YouTube; hence, you need to be thorough when uploading videos if you want to see positive results for your channel. 

6. TikTok 

The Best Time to Post on TikTok

Without a doubt, TikTok is one of the fastest-growing social media platforms. In fact, it has shown impressive figures for the past seven years. In less than four years, it achieved 3 billion downloads and has a user base of 1 billion monthly users, of which the majority are Gen Z and millennial audiences. 

When it comes to the best time to post, the general rule of thumb is to publish between 6 PM - 9 PM, 3 PM - 6 PM and 12 PM - 3 PM. In addition, Fridays seem to be the most popular day to post your content. 

How often should I post on TikTok?

TikTok is the best place for a marketer to test content to a larger user base and see what works and doesn’t. Consistency is key. Therefore it's ideal to post 3-5 pieces of content per week.  

7. Pinterest 

The Best Time to Post on Pinterest

Pinterest is a platform we all use for gaining inspiration. Whether it be for fashion or marketing-related templates, those bulletin boards are a sight for sore eyes.

Pinterest is no sleeping giant when it comes to its popularity. The social media platform has around 445 million monthly users. For this reason, the platform is something marketers should keep a close eye on. 

If you are considering posting on Pinterest, the best time to post is between 3 PM - 6 PM, followed by 6 PM - 9 PM

How often should I post on Pinterest?

We recommend posting at least once a week. According to Pinterest, relevance and quality matter more than the frequency of the posts.  

Pinterest is unlike TikTok or Instagram, where one of the main objectives is to go viral. Content on Pinterest usually does not lose relevance; all you need to do is create high-quality content engagement at least once per week and reach will follow. 


Understanding the best timings and post frequency relies heavily on trial and error. Lucky for you, this blog provides you with a basis to kick-start your posts. However, as mentioned before, it all comes down to testing. What's good for certain businesses won’t be good for others. Moreover, the quality of content really matters if you are looking to gain traction and reach for your brand. 

Still have questions? Get in touch with us today and our experts will be more than happy to assist you with your social media journey. To book an appointment, call (416)-410-7090 or contact us here.

It's a competitive market. Contact us to learn how you can stand out from the crowd.
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