Many websites today perform poorly when it comes to page speed, which has a direct impact on their revenue. There are many things we can do as digital marketers, and there is never enough time to do them all.
Website page speed is an important factor in digital marketing today. It can impact how long visitors stay on your site and consequently affects the conversions. It also has a significant effect on your organic ranking.
One of the things that we often miss out on is optimizing page speed. This is mainly because most people don’t understand it’s importance. So, they don’t see the value of spending time and money on improving it!
Since Google considers page speed as one of their ranking factors, it is important to optimize it to see improvements in your keyword rankings and to give a better user experience on your site!
What is page speed?
Page Speed is the amount of time that it takes for a web page to load. A page’s loading speed is determined by several different factors, including a site’s server, page file size, and image compression. Source
It is the time taken between clicking on the link and displaying the entire content from the web page on the browser. Let us dig into the three core aspects necessary to understand page speed in the context of user experience and website performance:
- The closer the distance is between the user and the server hosting the website, the faster the speed will be. Here is a guide demonstrating how to pick the best server location depending on your targetted market.
- The time that is taken in delivering the requested material along with the accompanying HTML content onto the browser.
- The browser’s response to these load requests.
- The ultimate observational measure of page load speed is the view of end-users as the requested web page performs on the browser.
Website performance has a significant impact on search engine rankings that are developed under undisclosed algorithms, incorporating key factors like page speed, user experience, website responsiveness, and many other metrics.
What Is a Good Page Speed Score?
Over the years, there have been many changes to the internet world with innovations in communication and networking technologies. These variations have revolutionized the transmission of digital information across the internet.
So, anything less than a blink of an eye is said to be slow. Engineers at Google discovered that the barely perceptible page load time 0.4 seconds is enough to make users search less!
The next generation of businesses have every resource they require to deliver content on the spot. Still, to make use of these resources to its full potential, businesses need speed-optimized websites that will provide the best user experience.
How to Improve Page Speed?
If the website is taking more than 4 seconds to load, 1 in 4 visitors will abandon the site. The majority of visitors do not revisit poorly performing websites. Website owners will get 5 seconds to engage their visitors before they consider leaving. A good percentage of users accessing the mobile site will leave if it takes more than 5 seconds to load.
So, how do we get this whole page speed issue under control?
Here is an infographic designed to show you the best practices to boost your page load speed. This cheat sheet is a must for internet marketers who are looking to improve their site’s performance and, subsequently, it’s ranking. We use this practice, and it helps us optimize our clients’ websites. Metrics like ‘time on site’ will increase, and the bounce rate will consequently decrease. You will see a significant improvement in your conversions too.
Website load speed has a direct impact on business growth and it can be measured, especially when you have a high number of unique visitors using your site. Page speed is a crucial factor for any business when you consider the growth and competition in both ecommerce and lead-gen businesses.
We’ve included every possible optimization tips for a fast loading website. But a question to our readers, what techniques do you use when optimizing a website? Please share if you have any ideas other than what we’ve covered in the checklist.