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Why Google Wants to Build Its Own Ad Blocker

Infographics July 14th, 2017

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Ad-Blocker

The Wall Street Journal recently reported that Google plans to build its own ad blocker for Chrome, but why would Google decide to build its own ad blocker, since the company itself is an advertising company? Not surprisingly, Google won’t be blocking its own ads since those ads comply with the standards specified by the Coalition for Better Ads (CBA).

According to the CBA, problematic ads for mobile users include pop-ups ads, prestitial ads, flashing animated ads, autoplay video ads, etc. For the desktop users, they include pop-up ads, autoplay video ads, prestitial ads (with countdowns), large sticky ads and more.

The use of Ad Blockers has increased rapidly over the years and it presents a challenge to publishers and content creators who make money from advertisements. People won’t have to opt-in to Google’s Ad Blocker since it is a browser and therefore it will turn on by default.

As a leader in digital advertising, Google’s plan to create its own ad blocker will help the company further strengthen its influence across the web. Google has many reasons and motivations to create its own ad blocker, particularly given the growing use of third-party ad blockers. The stats and information gathered in this infographic demonstrate that Google is right to take action because ultimately, ad blockers aren’t going anywhere anytime soon. So if you can’t beat ‘em, join ‘em! Have a look and let us know your thoughts in the comments.

Google-Ad-Blocker

Post By Sasneh R (9 Posts)

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Sasneh is Mr. Jack of all trades at TechWyse. With a background in coding and an endless passion for search engine optimization, he handles and coordinates everything from web development and project ideation to SEO experimentation and link earning. Currently, he is the Brand Manager at TechWyse.
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Why Google Wants to Build Its Own Ad Blocker

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