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Infographics February 8th, 2016
Writing effective Call-to-Action copy has a significant impact on website conversion rates. Whether you’re aiming to grow eCommerce sales, gather more prospective leads, or boost email subscribers, CTAs play a vital role in conversion optimization and click rates. CTAs help you guide the user from being a visitor to becoming a lead to ultimately making a sale.
There is no one-size-fits-all solution for writing effective CTA copy—it’s all about testing different tones and language styles, monitoring metrics and determining what’s best for your business. And it’s not only the wording and phrasing that will have an impact. It’s equally important to be strategic about the placement of your CTAs on your site; they should live in an easily visible area of your website using buttons that are brightly coloured and eye-catching.
Here we’ve compiled various phrases, words and templates that can be used to create attention grabbing CTAs for your website. This handy guide can be applied to a wide variety of industries and altered slightly depending on the service and product that’s being offered.
And a big thanks to our creative designers Viswa and Saumya for helping me to create this infographic.
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