As the weather has heated up, so have the digital marketing updates!
This month we’ve handpicked five important updates in the world of digital marketing to keep you in the know.
From Google updates to tips for promoting your business online, let’s take a look at what this month had in store for us!
Google announced and started rolling out its newest core update on May 25th. This update will take about 2 weeks to be fully implemented, and is designed to make search results even more relevant for users.
What does this mean for you and your business? Well, it’s hard to say exactly until we see the full results of the update, but Google has mentioned that it will most likely mean changes to site performance in search results, at the very least. It’s important to keep an eye out for drops or spikes in search rankings and keep optimizing your content. Once the update has been fully rolled out, take stock of where your website stands and formulate a plan of attack!
Click on the link above to learn more about Google’s May 2022 core update.
Social media managers all over the world are undoubtedly celebrating as TikTok has made it possible for them to use third-party social media management tools to post on the platform. So far the program has only launched on 8 TikTok-approved SMM systems, which are: Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social.
One of the positives of using an SMM platform for TikTok content is that it will make it much easier to repurpose and repost content from that app to other platforms such as Instagram, Facebook, and Twitter. The platforms can also be used to track any content-related metrics and therefore optimize videos more effectively.
More information about this update is at the link above!
Google has spilled a few crumbs of information about how to optimize images on your website, allowing them to load faster and more efficiently. Some tips include:
- Correctly sizing your images: This is particularly important as larger images take longer to load.
- Using the correct image file format: There are pros and cons to each file format, but ultimately, you can decide which is most appropriate for your site.
- Compressing images correctly: Make sure the image quality has been retained and that images are coded effectively.
Check out the link above to read more about Google’s image optimization tips.
If you’re still not completely sure what hashtags are or how they can help your social media efforts, this article from Semrush should bring you up to speed. In summary, using hashtags correctly on social media can increase your company’s social media reach and expose you to potential customers that might not have found you through other organic methods.
One of the most important factors with hashtags, however, is making sure to use them correctly depending on the social media platform you are using. Take a look at the article linked above to learn more about hashtags and how they can help broaden your audience and potential customers on social media.
With a plethora of digital marketing options out there, it can be difficult to know how or where to focus your efforts. Luckily, this month on the TechWyse blog we published a blog to help you chart your path forward.
In this blog, we’ve summarized Search Engine Marketing (also known as Pay Per Click marketing), social media advertising, job board advertising, and Search Engine Optimization (SEO). Using each of these methods could depend on what exactly you’re looking to achieve with your digital marketing, but you can click on the link above to learn more about which would suit your business best.
As always, the world of digital marketing is rife with innovation and updates. Hopefully, you’ve learned something new from this blog that will help your business’ digital marketing efforts.
To do a quick review, we first learned about Google’s newest core algorithm update, and what it could mean for your business’ website. We then discussed TikTok’s announcement that they are now working in tandem with SMM platforms.
Next, we covered Google’s website image optimization tips. We followed this with an article on how to use hashtags to boost your exposure on social media. Lastly, we discussed a few of the best methods to promote your business online.
If you have any questions, comments, or concerns, we’d love to hear your feedback. We’ll be back next month with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!