Ecommerce April 13th, 2017
Starting an online business — it’s easy to talk about but harder to prove.
Entrepreneurship can seem exciting, but it can also be overwhelming for many people. Luckily, starting an online business can be more fruitful than opening a brick and mortar store. Think about it: no overhead costs, no workplace safety measures and no employee benefits.
So, let’s discuss how to actually start your own online business. If you’re still reading this, that means I’ve got your attention — likely, you have a dream of opening up an online business.
Many business ideas do not become successful (or profitable) because the need is not large enough for the market. To help you get started, here are four steps you can take to start your online business:
Many people who choose to open an online business will first decide on a product or service before marketing. Unfortunately, this method is often unsuccessful.
Instead, do things backwards by first finding a market that is searching for a solution to a problem but not finding many answers in the process. This can take some time to research, but once you figure it out, everything else will be a cakewalk. Here are some tips to help you during this stage:
You need to write engaging copy that draws in your audience and maintains their attention.
Start with a compelling headline, and use your content to create a sense of urgency about your products or services.
When reading content, the user will likely ask themselves, “What’s in it for me?” Use the body of your content to highlight how your product or service addresses a customer pain point — or can make their lives easier.
Additionally, it’s important to establish credibility and trust with your reader. The best way to do this is through blogs, e-books and other in-depth pieces of content. You can also generate trust by staying active on social media.
This is the fun part — create a well-designed website to give your potential customers the best first impression of your business and brand.
When building a website, you want to make sure it offers a great user experience. People have an attention span shorter than a goldfish, so it’s important to grab their attention and keep it. Many people think that a flashy website will convert a prospect into a customer — although this typically isn’t the case. If anything, a flashy website will increase your bounce rate and lower conversions.
When designing your website, keep the below tips in mind:
Including these elements in your website design has been shown to increase the percentage of conversions with new users.
I often tell clients that a website without a digital marketing strategy is like a billboard in a forest.
Now you face the challenge of bringing in new, qualified traffic to your site — after all, this is how you make sales and increase your customer base. To properly market your website, take advantage of the below strategies:
The online world is constantly evolving — what’s new today is old tomorrow. The principles for running a successful business, however, have remained consistent throughout time. Follow these basic steps and you will be on track for success.