What To Do With Your Unwanted Content?

What To Do With Your Unwanted Content?

Whether you provide SEO services to businesses, whether you run a website or blog, or whether you do any other kind of work online, chances are that you're going to deal with content on a regular basis and that writing is going to make up a large proportion of your work.

In fact in many ways, articles and writing are some of your most important assets. The more high-quality content you write, the quicker your site will rise through the rankings of Google, the more pages you will have to put advertising on, and the more visitors you'll get reading your site.

Related Posts: 

Three Key Considerations For Successful Content Marketing 

How to Make Your Guest Post Irresistible 

But like any asset, you need to invest time and energy into creating that content. The crux of your business then almost comes down to how cheaply you can get great quality articles and how well you can then market those to your clients or to your audience.

And also important is being efficient with those articles. Waste a lot of time writing content that you can't use or that isn't successful, and you'll lose money and bloat your site. That's why it's so crucial to think about what you're writing, to hone your ability to write quickly and well, and to think about how best to monetise that writing.

Part of this efficiency is knowing how to reduce waste, which in turn means finding ways to use up the old content that you can't use on your main sites. Here we will look at some of your options so that no amount of effort or investment goes wasted.

Use Them On Another Site

One option is to put your new content on another site. This could mean creating a small blog for instance and filling it with just a few of your lower-quality articles in order to be able to offer readers something on top of your main site. With these smaller sites you could write about a slightly different niche without worrying as much about hurting your brand, and you could also use them to build links.

Make Another Product

If you don't want to use the content on a website, you might be able to put them to use in other ways. A perfect example of this could be to make a compendium of old content and sell it as an eBook or a physical book, or it could be to create an instruction 'app' to sell on Android. Best of all, duplicate content isn't even an issue here as Google won't have access to the content in PDF or APK form.

Sell Them

Another option is to sell your articles to other sites. While they might not be suitable for you, it may be that others can find uses for them if you offer them on a webmaster forum such as Digital Point or Warrior Forum.

Restructure Them

Some articles might not seem useable at first, but can be salvaged if you know what to do with them or if you find parts that can be used in lots of articles. If you have a fitness article for instance then that you're not using, there's no reason for you not to take a paragraph on how to do press ups and re-use it on another site.

There are many more things you can do with your old content too. So the take-home message is this: never delete your unwanted content - every paragraph has a value.

It's a competitive market. Contact us to learn how you can stand out from the crowd.

Read Similar Blogs

Post a Comment


  • avatar

    Any content that one creates must be of high quality. This will do away with the issue of unwanted content. A quality article will always be in high demand.
    In case the content that is created does not meet the threshold of high quality, it should be rewritten so that it comes out as a high quality article.

  • avatar

    I have yet to have extra content. However, I like the idea of a second site. I could divide my content into a separate theme and gather there those that relate best and work on adding new content related to just that subject.
    Great tip.

  • avatar
    Shawn Gossman 


    I commonly use content on different blogs I run so that I don’t waste anything. I have two blogs that while they are a different niche, they both can be grouped up into the same genre or category. So it is easier to use content from one niche and onto the other niche blog. Great article, Keith!

  • avatar

    Extra content? Extra content? What mythical land does this come from? I kid, I kid. These are some great tips for the posts sitting in my drafts folder for which I haven’t settled on the right time or place to post. Thanks!

Ready To Rule The First Page of Google?

Contact us for an exclusive 20-minute assessment & strategy discussion. Fill out the form, and we will get back to you right away!

What Our Clients Have To Say

Luciano Zeppieri
Sharon Tierney
Sheena Owen
Andrea Bodi - Lab Works
Dr. Philip Solomon MD