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The Importance of Having Visuals in Your Content

Content Marketing April 24th, 2015



Do you use visual imagery for your social media engagement? Did you know that incorporating images can take your marketing efforts to a whole new level?

We’ve all heard the saying that a photo is worth a thousand words. In the world of social media, this couldn’t be more accurate. Images on social media platforms are extremely important when connecting with your audiences. Photos aren’t the only type of visual assets you can use on social media. You can also use drawings, infographics, charts, and even text that can be designed into an image. Images are a great way to help users understand what you’re trying to convey. Also, it makes your article more interesting and visually appealing.

In todays’ fast paced environment, it’s easy for information to get lost or ignored if it’s not in an easily digestible format. Incorporating visual content in your posts can boost how much your audience absorbs and remembers your information. Studies show that our brains not only process visuals more efficiently, but they also retain and transmit more information when delivered visually. Let us discuss in further detail, how images can boost your social media marketing campaign.

Images Capture the Audience’s Attention

Images Capture the Audience’s Attention

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Most people have a limited attention span. A long winded post with nothing but text can turn off visitors because they simply don’t have the time to read through it. Incorporating images in such posts is a great way to grab attention. It can encourage visitors to stick around and explore content in more detail. Images capture attention, communicate more, and inspire engagement. A study has found that if content includes images, people are more likely to engage with it. That’s the distinction between visual content and plain text content.

Images Can be Used to Spark a Conversation

Images Can be Used to Spark a Conversation

Using a captivating image with a question can capture the audience’s attention and encourage engagement. For example, a simple question accompanying an image on Facebook stands out much more than a text statement with the same message. It’s a given fact that posts with images get more responses — more likes, comments, as well as shares.

Infographics Can be Used Effectively to Get More Shares and Drive Traffic

Infographics Can be Used Effectively to Get More Shares and Drive Traffic

Infographics are a surefire way to showcase your message, raise brand awareness, and establish authority in your niche. You can create different kinds of infographics. They can help your readers by providing ratings, comparisons between products, step-by-step instructions, and many more. Infographics are one of the best way to incorporate visuals with text. In order to get more shares, drive traffic, and attract quality links from high-quality, relevant websites, you need more than an ordinary infographic. You need a knockout infographic!

Put The Spotlight on Your Fans

Put The Spotlight on Your Fans

Everyone likes attention, especially from someone they look up to. Try putting the spotlight on your followers and fans. Give their photos a much bigger stage by sharing them on your own social channels. Make it all about them instead of you. Deepen that relationship by asking them to share their images and tell their stories and experiences with your products or services. Give them a few minutes of fame and they’ll give you their loyalty in return. It’s a give and take.

Images can Make Posts More Vibrant and Visually Stimulating

Images can make posts more vibrant and visually stimulating

Have you ever come across a blog post that was only text and no images? It’s about time to sidetrack from the boring content and lean more towards the visually stimulating side of it! Pictures can provide an element of contrast. Line after line of text has the tendency to quickly become tedious, but images can solve the problem by making posts visually stimulating. Visuals affect customer responses. In addition, visuals can help you to give more publicity to your brand, products, or story, as well as to explain new features and products. Most importantly, visuals also have the chance to go viral! It’s easier for people to like, share, and respond to graphic content.

What kind of visuals do you use to increase engagement for your content? Are there specific visuals that generate more likes or shares than others? Let me know in the comments below!

Post By Smitha (2 Posts)


Smitha is a social media and web content analyst with nearly 4 years of experience in the field.

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The Importance of Having Visuals in Your Content

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