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A Recipe For Writing A Great Blog Post

Content Marketing December 14th, 2015



Living in the digital era, most people know the importance of blog writing for businesses. In fact, companies who blog get 97% more links to their website.

Obviously, to grow your business, you need to start writing blog posts. In fact, all your articles should be done on a high-level.

This infographic on writing a blog post shows how writing a blog post can be compared to the art of cooking. Blog writing is like a yummy cake that has delicious ingredients, a recipe, and a precise process. If you are ready to reveal the best recipe for writing a media-savvy blog post, keep on reading this article.


To bake a good cake, you need to be picky about ingredients you are going to add. If talking about a blog post, it should contain the main elements:

  • Headline
  • Introduction
  • Hook
  • Subheadings
  • Visual content
  • Relevant links
  • Interesting quotes
  • Conclusion
  • Call to action



Image Source

The first thing your readers pay attention to is the headline. It is like a sweet cherry on the top of your cake: the more attractive it is, the more people would want to try your cake. According to marketing research, around 80% of people read a headline while only 20% of them keep on reading the whole text.

A good headline should be:

  • within 55 characters
  • unique and ultra-specific
  • useful for readers
  • engaging

If you don’t have a muse to create an interesting and eye-catching headline, use online apps to help you generate an awesome idea for your headline. CoSchedule’s blog post headline analyzer is a great tool to evaluate your blog post titles.


Now that you’ve caught your readers’ attention with an attractive headline, you’ll need to keep them hooked and want to continue reading your entire piece.

At the start of your article should be a well-written introduction. When you’re crafting one, you want to do some research.

When you first write your introduction, don’t worry about it being imperfect. I recommend revisiting your introduction after the blog is complete to make it stronger and more engaging. Because you’ve written the entire blog and have a better grasp of what you message you’re trying to convey, you can put together little snippets from the blog that will encourage readers to read on.

A Hook

At the end of your introduction, sprinkle it with a hook. Your hook should spark an interest for your readers to read on.

You can keep the readers engaged by:

  • revealing an interesting fact
  • adding a motivational quote
  • asking a rhetorical question

These are all great ways to keep the readers engaged. When you state something interesting, they will want to continue reading and find out the reasons behind your statement.

Keep in mind, if you’re revealing a statistic or fact, make sure you cite it! This will add authority to your statistics.


If you read articles online, you might agree that most writers don’t care about its readability.

To enhance readability and make your article more scannable, try to dress your texty blog with subheadings. Plus, it is a good idea to write lists.

Think about your readers first to see what they would want to see and read from your blog post.

Visual Content

Visual Content

Can you imagine a cake without good decorations? If no, then you understand the importance of visual content for your blog post. Sometimes, it is hard to express ideas with just words. Therefore, we need high-quality visuals to support the main idea.

The most useful visual content types for marketing include:

  • images
  • photos
  • charts
  • videos
  • infographics
  • screenshots

Relevant Links

While it’s nearly impossible to describe everything in one blog post, it’s important to add links to trustful websites. It improves your reputation and gives an audience a possibility to reveal more interesting insights. This process is identical to the process of picking up ingredients: if you want to bake a tasteful cake, you only buy high-quality products. Then, if you want to be useful for your audience, insert trustful links.

Interesting Quotes

To create a good blog post, pour in some interesting quotes. People want to share motivational and relevant quotes with their friends when they have the same attitude towards the problem.

Don’t be too greedy when adding quotes and make your content is ‘tweetable’. The more shares you have, the more traffic you get.


Creating a conclusion is a must. This paragraph should summarize all ideas and provoke readers to discuss the topic. Make sure you conclude your blog properly, you want to leave an impression that will keep your readers coming back for more.

Call to Action


Being a good chef, you would like to ask your friends whether they like your cake. So, ask your readers to leave their feedback, ideas, and impressions. Motivate them to talk about your blog post!

Your blog post is almost done. Now, we need to edit and proofread the text. Remember to share the piece of writing with readers, and don’t forget to promote it via social media.

Post By Emily Johnson (1 Posts)

Website: → OmniPapers — advice on writing


Emily Johnson is a blogger of OmniPapers and contributor to many websites about writing, blogging and content marketing. You can always find more works of hers on Twitter or G+.

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A Recipe For Writing A Great Blog Post

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