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One of the questions I get asked on a regular basis from business owners; “What magic do you guys perform to get my website ranking well?” The truth is that their is a vast array of variables that go into how Google ranks you – but none of them require any magic. I have addressed some of the things you can do in an article I wrote some time ago.
But for those that really want to delve into the exact science that Google uses when considering how to rank your pages I recommend reading through an article they published in late 2008 entitled, “Search Engine Optimization Starter Guide”. Not only is this SEO guide readily available for anyone to read but it is now available in 40 languages!
Here are some key highlights that this document outlines:
“Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.”
Now that you have your website setup properly here are some things Google has to say about promoting your web site.
Google Webmaster Help Forum – Have questions or feedback on our guide? Let us know
Google Webmaster Central Blog – Frequent posts by Googlers on how to improve your website
Google Webmaster Help Center – Filled with in-depth documentation on webmaster-related issues
Google Webmaster Tools – Optimize how Google interacts with your website
Google Webmaster Guidelines – Design, content, technical, and quality guidelines from Google
Google Analytics – Find the source of your visitors, what they're viewing, and benchmark changes
Tips on Hiring an SEO – If you don't want to go at it alone, these tips should help you choose an SEO company
Post By DJ (194 Posts)
DJ has been a high profile Internet Marketer since 2001. He is the CEO of TechWyse and as a passionate member of the internet marketing industry is a key contributor on the 'Rise To The Top' Blog.
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