Welcome back to This Week in Internet Marketing! This week we'reĀ taking a look atĀ Google's Penguin update and whetherĀ or notĀ there's a safe way to redirect users to a new site after being hit by it. We'll also look at ways to achieve link building for small businesses, understanding andĀ achieving a balance of the art and science of content marketing, and some last minutes tips toĀ optimize your website for the holiday season.
For The Holidays, Google Breaks Its No Updates Rules, Gives Out Fresh Penguin Updates
Remember when Matt Cutts tweeted that Google will try to minimize major updates right before the holidays? That unofficial promise seems to have changed this year. This article takesĀ a look at the Penguin updatesĀ and helps keep youĀ up-to-date this holiday.
Can You Safely Redirect Users From A Penguin-Hit Site to a New Domain?
Penguin recovery can be difficult for many businesses. Although starting fresh can be a toughĀ and timely choice to make, this article outlines the feasibility and options to starting over with a new website.
5 Easy Link Building Tactics for Small Business
You might be running a great online marketing campaign, but you could still be overlooking the importance thatĀ link building has on your SEO. As a small-to-medium sized business, you may not have the budget to create content, but you should still consider these fiveĀ easy strategiesĀ to help increase your visibility in search, even without content.
Balancing the Art & Science of Content Marketing (Infographic)
Similar to your employees, you want different types of people with unique skill sets to create a balanced and complimenting team. Content marketing works the same to excel. Take a look at how the art and science of content marketing work together, and why its important to seek balance of the both.
E-Commerce 101: 12 Last Minute Ways to Optimize Your Website For the Holiday Season
As the holiday season is fast approaching, its time to do some last minute touch-ups to your website. If you haven't already optimized your website for the holiday, take a look at these 12 easy tips to be prepared!
Check out these five additional articles for more Internet marketing news!
How To Grow PPC Revenue Without Tanking ROI
5 Killer Tips for Conversational Blog Posts
Building Consumer Awareness: How to Talk to People Who Don't Know They Need You
3 Reasons Why Guest Blogging Still Matters
Mobile Search Spend To Surpass Desktop Next Year, iOS Still King Of Mobile Web Traffic
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