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Internet Marketing Tools 2020

Site Audit and Analysis
Conduct a site audit and SEO analysis to evaluate the website performance and issues.

Shows server headers for a webpage.

Raven Tools offers a bunch of tools for marketers and SEOs. Their Site Auditor tool is very useful for checking both desktop and mobile SEO issues.

Obtain the most advanced website ranking reports with the Web CEO Online Rank Checker.

The Screaming Frog SEO Spider is a small desktop program you can install locally on your PC, Mac or Linux machine which spiders websites' links, images, CSS, script and apps from an SEO perspective. It fetches key onsite elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting into Excel.

WooRank's instant website review and SEO audit tool will help you to analyze and optimize your website.

The Google PageSpeed family of tools is designed to help you optimize the performance of your website. PageSpeed Insights will help you identify performance best practices that can be applied to your site, and PageSpeed optimization tools can help you automate the process.

Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.

Scan your site for dummy content. This tool that crawls up to 500 pages on your website and will email you a nice little report summarizing what a great job you’ve done or what pages on your website still have dummy text.

It lets you identify what about a web page is fast, slow, too big, what best practices you're not following, and so on.

Xenu, or Xenu's Link Sleuth, is a computer program that checks websites for broken hyperlinks.

Keyword Analysis Tools

Use the Keyword Difficulty tool to get at-a-glance competitive keyword analysis metrics.

Enter a keyword to get profitable keyword suggestions from our Free Keyword Tool.

Keyword Discovery compiles keyword search statistics from all the major search engines world wide, to create the most powerful Keyword Research tool.

Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together.

This tool allows for the use of variables in different columns, automatically multiplying and combining into a new phrase, but it’s only useful for PPC campaigns.

Get keyword ideas with Ubersuggest the free keyword suggestion tool that makes good use of different suggest services.

Keyword analysis tool offered by Moz. You will get 20 free queries per month.

Keyword Rank Checker

Check your search engine position ranking for any keyword in the major
search engines and get advanced reports..

Obtain the most advanced website ranking reports with the Web CEO Online Rank Checker.

Check your Search Engine Ranking Position quickly and accurately using this unlimited free tool.

Advanced Web Ranking can help you to track the rankings of the keywords. It provides online web app and desktop tool.

An SEO Management Platform.

One of the best keyword tracking tools available on the web.

Keyword tracking tool for premium users.

Content Creation

The content on your site tells your visitors who you are, encourages them to dig into your site.Content
marketing efforts can be an uphill battle if you don't have the right tools in place to get the job done.

Copyscape is a free plagiarism checker. The software lets you detect duplicate content and check if your articles are original.

ThingLink helps you create and discover rich images. Make your images come alive with music, video, text, images, shops and more!

Create interactive infographics.

Feedly is a news aggregator application for various Web browsers and mobile devices running iOS and Android, also available as a cloud-based service. It compiles news feeds from a variety of online sources for the user to customize and share with others.

IFTTT is a service that enables users to connect different web applicationstogether through simple conditional statements known as "Recipes". IFTTT enables users to create and share

Storify is a social network service that lets the user create stories or timelines using social media such as Twitter, Facebook and Instagram.

Helps you create error free content. It is one of the best grammar checking tools available.

Organize your notes and write-ups.

Pixabay offers a huge collection of copyright-free images and videos that you can use anywhere.

Backlink Research Tools

Get a list of Backlinks to one domain or specific website of your choice, evaluate those links
and find out what the Anchor text of each link is.

Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.

The largest and the freshest index of live links. Index is updated every 15 min.

Open Site Explorer is Moz's Search Engine for Links. Perform competitive link research, explore backlinks, anchor text, and more for free.

Backlink analysis tool by Serpstat.

Link Management Tools

Keep track of your link building efforts without using dozens of Excel sheets.

Organize your link building campaigns with Raven's management and reporting software.

Buzz Stream helps you manage word-of-mouth marketing campaigns that create buzz, build links, and increase traffic to your website by helping you "be found" via inbound marketing channels.

Get notified when new backlinks are approved or when existing backlinks are removed or no-follow.

Social Media Management and Analysis

Social management platform that empowers enterprise businesses to use the social web to
listen and learn about customers in order to build meaningful, deep, and relevant business
connections across multiple social networks.

A tool to help make it easier to know whether your photo meets facebook's text policy guidelines!

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services.

Social Bakers is the most popular provider of social media analytic tools, statistics and metrics for Facebook, Twitter, Google Plus, YouTube and LinkedIn.

HootSuite helps teams engage with audiences and analyze campaigns across multiple social networks from one secure web-based dashboard.

Talkwalker is an easy to use and incredibly powerful social media search, monitoring and analytics tool. It delivers in-depth insights on any given search term and sophisticated metrics on owned and earned media performance.

Buffer makes it super easy to schedule social media posts. Posts added to your Buffer queue will be automatically shared according to your set schedule.

All-in-one platform for social media planning and client collaboration.

Klout can help you make an impact on social. Join today to share original content and measure results.

Paid Advertising - Reporting and Analysis

Monitor and administer PPC analytics dashboards, reports and key repots, and point out key areas of
importance for improving performance.

WordStream provides Internet marketing software and tools which are designed to make your search marketing campaigns more organized and more profitable.

Improve conversions through A/B Testing, Split Testing and Multivariate Testing with Optimizely!

AdWords Editor is a free Google application for managing your ad campaigns.

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

AdRoll is the retargeting platform and makes retargeting simple and profitable for brands of all sizes.

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels.

Email Marketing

Email Marketing is a vital marketing tool for any business. Create emails and
auto-responders with results tracking

Marketing automation and email marketing solution by Salesforce.

Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs.

AWeber develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe.

Easy to use email marketing and marketing automation software.

LeadSquared offers a bunch of marketing automation tools for email marketers.

Email Outreach Tools

Email outreach is an inevitable process for content marketers. Cold emails helps
you to build new connections and promote your content.

Simple and easy to use solution for cold emails.

Find influencers in your niche and automate the process of email outreach.

Engage prospects effectively and effieiciently through outreach and other solutions.

One of the best tools for cold emails and follow-ups.

Affiliate Tools

Impact Radius is transforming how advertisers manage media and performance partnerships.

Viewbix offers a complete video marketing platform that allows you to create a custom video player with links.

VigLink is built on the idea that publishers should be compensated for the content they create and the commerce they drive.

"Biggest CPA (cost per action) affiliate network for publishers and advertisers."

Web/Lead Analytics - Reporting and Marketing

Marketing Intelligence software provides lead management solutions with marketing intelligence to
ensure all your leads are tracked.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.

AdLuge Marketing Intelligence software provides lead management solutions with marketing intelligence to ensure all your leads are tracked.

Kiss Metrics is a revolutionary person-based analytics platform for your whole team.

HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.

Make sales and marketing teams best friends with no-hassle marketing automation. Gain greater insight into ROI, increase marketing accountability, and more.

Marketing and CRM software for small to medium sized businesses.

Cake tracks campaigns in real-time, giving you clear, strategic insight into the lifetime value of your customers. Measurably improve your ROI, all from one convenient dashboard - born in the cloud.

Crazy Egg offers heatmaps and visitor insights.

Survey Tools

Create and publish online surveys in minutes, and view results graphically and in real time.

Clicktools enables you to collect customer information through surveys, scripts, and forms, and then centralize that data in your CRM system.

Create and publish online surveys in minutes, and view results graphically and in real time.

Free to use survey tool for every organization. You can create unlimited surveys for free.

Miscellaneous Tools

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.

Google Tag Manager makes it easy for marketers to add and update website tags -- including analytics, remarketing, and more - with just a few clicks, and without bugging the IT folks.

Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more.

Schedule your favourite websites to open automatically in a new tab when needed.