Our Brand. An Introduction.
We are TechWyse, one of Canada’s leading Digital Marketing Agencies. We’ve been doing digital marketing for a long time. Founded in 2001 and with over 100 internet marketing professionals spanning across multiple departments, we’re a full-service marketing agency ready to take on all your marketing needs. We offer an entire dedicated team with marketing expertise in your industry, with budget-friendly, effective, measurable marketing solutions.
We’re Google Partners, meaning our team is qualified in search, video, display, and shopping advertising. We offer services ranging from SEO, PPC, content, social, web design, strategy, and more! Our team of experts give objective advice that keeps your marketing strategy in perspective while reducing costly mistakes.
01
Strategy &
Consultation
02
CREATIVE
DESIGN
03
TRAFFIC
BUILDING
04
TRACKING &
MEASUREMENT
TECHWYSE PHILOSOPHY
We really believe in the transformative power of Innovative Internet Marketing. We understand how difficult it can be to navigate the digital world, and that’s why we’re here to make a difference. We use a SMART PLAN CYCLE to approach each project in a way that is specific to your needs and goals. We’re more than simply a marketing company; we’re your digital partner on the road to success with a worldwide reach, a dedication to excellence, and a variety of internet marketing tools at your fingertips.
BRAND Typography
“Gogo squat” serves as a Regular TrueType Font and is the chosen typeface for the primary text in our logo. Meanwhile, “Cairoli Classic” is a geometric sans-serif font and is applied as the secondary text in the logo. Our main website font is “Poppins,” and it should be the go-to typeface for all professionally-designed communications, encompassing both main titles and descriptions. When it comes to headlines, the condensed display typeface “Bebas Neue” is preferred and was used in our banners
Logo
Website
BRAND Colour palette
Logo Colours
-
Cobalt#1b3e93
- C: 100
- M: 88
- Y: 0
- K: 5
- R: 28
- G: 63
- B: 148
-
Android Green#8cc63e
- C: 100
- M: 88
- Y: 0
- K: 5
- R: 28
- G: 63
- B: 148
Website & Other collateral materials Colours
Primary Colours
-
Cobalt#1b3e93
-
Android Green#8cc63e
Secondary Colours
-
Dark Sky Blue#4191d6
-
Lavender Mist#d5ebff
-
Zircon#f1f9ff
-
Grass Green#429301
-
Leaf Green#52ac09
-
Apple Green#85c62e
-
Baltic Sea#292929
-
White Smoke#f4f4f4
-
White#ffffff
-
Halloween Orange#e9602a
-
Mango Tango#db7608
-
Yellow Orange#f1b600
Logo Guideline
2x amount of space should the exclusion zone. It is prohibited to use any sort of artworks, typography or any other graphical artifacts between this 2x exclusion zone.
You are allowed to use
logos like the ones above.
-
Breathing Space
The TechWyse logo has an exclusion zone or clear space around it which cannot be shared with any other element or the boundaries of your creative. It’s better to leave about 2x of white space around the logo.
-
Respect the Logo
Don’t alter, rotate, or modify the logo. TechWyse is one word, always capitalize the letter T and W.
-
Only Follow Brand Colours
Follow only the brand colours listed in this brand guideline page and do not use any other colours.
Logo usage
Logo Do’s
Place this logo on light colours
Place this logo on darker colours
Place this logo on the light
background to
create contrast.
Place this logo on the darker
background to
create contrast.
Place this logo on light colours
Place this logo on darker colours
Logo Don’ts
Dont place the logo against
any background that doesnt
create contrast.
Don’t interchange the colours.
Don’t place the logo against
any background that doesn’t
create contrast.
Don’t use any other colours.
Use color only that of the
color palette.
Don’t distort the logo
in any way.
Don’t modify the brand logo.
BRAND ILLUSTRATION
Using 3D isometric illustrations throughout the website is a design choice that can significantly impact the visual appeal, user experience, and overall messaging of the platform. This approach involves creating and integrating 3D, geometrically accurate illustrations that are drawn in an isometric perspective.
Brand
ICON STYLE
Incorporating a 3D isometric icon style throughout the website means integrating icons that are rendered in a three-dimensional, isometric perspective consistently across different sections and functionalities of the site. This design approach extends beyond mere illustrations, emphasizing the use of icons with isometric qualities to introduce depth, dimension, and a unified visual theme to the website.
Social media
graphics
At TechWyse, we combine eye-catching designs and expert research to create enticing content that is shareable and memorable. As graphics are visual, it’s easy for your brand to shine in clever ways that showcase your expertise. We are also mindful of the colour combination used for these graphics to make sure they adhere to the overall look and feel of your brand.
