Social media can influence SEO, and that is a hot topic for the search industry. Social Media SEO defines the power of social media activities to boost any website’s organic traffic through search engine optimization.
Social media plays a very significant role in various ways to make your SEO activities effective and beneficial, and although social media and SEO are two different concepts, they indirectly or directly help each other grow. However, there is an exception to every statement, and the same is the case with social media directly contributing or supporting the growth of SEO.
As a matter of fact, social media does summon certain signals but in no way that helps increase your search engine optimization or rankings.
Reasons for Google Being Ignorant to All Social Signals
Yes, Google crawls over all the social media profiles and pages from various social media websites like Facebook, LinkedIn and Twitter. The only difference is that Google views those pages as normal HTML pages for a particular website instead of checking each and every piece of content in them. Also, it doesn’t consider the number of social media shares when it comes to ranking a website.
The reason for not taking these social media shares into consideration is fraudulence. Any individual can easily con the system and get a higher ranking for a new website having almost zero traffic. The sharing of posts happens throughout the day on all social media platforms and so it cannot be considered in the process of ranking a website.
Sharing on social media platforms happens really quickly, and it can be difficult for Search Engines to keep track. All you need to know is that social media plays a very significant role in boosting your brand recognition and improving the search engine results for your brand.
How You Can Use Social Media SEO to Grow Your Business
By now, you must be clear about the concept of Google ranking and how Google ranks any website. Here are 5 ways you can use social media SEO to help grow your business and rank better:
1. Try to find more quality links
One of the major ranking factors on Google is backlinks that help your business grow at a good pace. You need to get more quality and quantity of backlinks that will have a strong impact on your site ranking. Make sure to put some extra effort into doing better social media marketing that will help you attract the right type of backlink opportunities for your website.
You just need to make sure that your website gets a good number of social media shares by renowned influencers and bloggers.
2. Try to build a strong audience of followers
The creation of a good product is the first and foremost step towards achieving the greatest marketing goals. But after the creation, you need to make your product or business successful which can only happen with a good spread among your target audience. Make sure to focus on your target audience to spread your business or product and specifically try to focus on the early adopters.
You need to educate your audience about your services or your product, and how they can help consumers. Nowadays, the market is highly competitive as every other business is ready to make a good investment for a good profit. The sole purpose of targeting an audience and putting in those extra efforts is to reach out to them and persuade them to buy your product.
You can only expect better results when you are ready to give that much effort to your audience, and that’s when social media comes into play. Social media helps you create the demand for your product in the market and to connect with your audience and hear their appeal directly. You need to hear their opinion, their expectations from your product or business so you can make it better for them.
3. Focus on increasing your brand searches
Yes, now you need to bring your attention from the establishment of the audience to growing their number to make your brand stronger. The social media pages and profiles help you create a healthy relationship with your audience as you make constant updates.
The constant updates on those pages and profiles include the supply of quality information on a regular basis to help the audience recognize your brand.
In this way, they will know more about your content and will start to see you as a trusted source or brand. If you do it correctly, you can easily create brand awareness among your target audience.
4. Acknowledge your audience needs
Keyword strategy so far in SEO has been the same, but the way they have been researched has evolved in recent years. Nowadays, finding the right keyword that will understand your consumer’s needs is pretty difficult. In order to understand them, you need to first understand the intention of your searcher, as the keywords you chose might not give any satisfactory results.
Dealing with keywords on Google can be a bit tricky, so you need to know your audience. Now the question is how? It’s pretty simple: you just need to check out some random conversations of your audience on social media to gain insights into their needs and wants. Going through the insights of their needs and wants will help you create content that caters to their needs and wants.
5. Search the local market
The local SEO is highly powerful and if you have a small or medium-sized business to grow, it will play a major role in influencing your business. Google is very well aware of the significance of geography which is why it offers a better user experience. The major population of Google users searches for local businesses on their devices which is beneficial for the growth of these businesses.
Make sure to update your profile frequently with the recent address and contact details of your company.
The above guidelines will help you grow your business with proper investment and marketing strategies. If you want all your SEO and social media efforts to deliver a good output, know your worth and continue your progress. The marketing goals don’t matter when you can measure and analyze your actions to get better results.
Utilize social media to build your SEO and that will automatically help you grow your business and your audience. To conclude, social media is the main backbone of promoting any business or product to ensure your valuable presence on renowned social media platforms.