Social Media Marketing December 10th, 2009
It seems we are all about to get pulled into the magical trance of yet another holiday season that is just around the corner. Before bidding goodbye to another year lets have a peek into the monthly news that turned the social media world last month.
Social media & social networks are the terms getting tossed around these days among the online community. All these terms integrated to a broader concept, called Social Media Marketing.
Tealeaf 2009 Online Consumer Survey pulls out a very interesting trend that online consumers are increasingly turning to social media to share their online experiences with others. By this report, an average of 11% of adults online who encountered obstacles shared those experiences on social networking sites. This figure is nearly twice as many as in previous years. It also shows a remarkable decline in direct communication or contacting company’s directly over the last year.
Monitoring social media channels is crucial in identifying trends in complaints. As web 2.0 continues to grow if not taken cared off properly, this ‘user generated content’ abridged as UGC can mar your site’s search engine optimization expectations considerably. Which means social media will become more and more prominent. Embedding social media strategies in your internet marketing efforts is therefore paramount.
The advisory board was set up in collaboration with a group of five leading Internet safety organizations from North America and Europe. The board will advise Facebook on issues related to online safety and will begin by building a new online library of materials for educators, parents and teens. The five organizations on the board are Common Sense Media, ConnectSafely, WiredSafety, Childnet International and The Family Online Safety Institute (FOSI). On the fall of this year Facebook founder Mark Zuckerberg releases an open letter to thank the 350 million Facebook users around the world.
We also caught a glance at the new Facebook 150,000 facility.
Rumours are spreading across the online world about Twitter’s plan to charge for tweets by next year. Here is one such story. A week ago a Japanese service of Twitter has announced the charging plans, so anyone taking out a paid-subscription option would be able to charge followers a small amount to read their tweets. My own take is that this is all very premature and I would be very surprised to ever see something like this happen. It is notable however, that we still aren’t seeing anything on the Twitter page to suggest they are gaining revenues from advertising engines such as Google Adsense.
That’s all for now. Catch you next time. Happy holidays folks!