Social Media Marketing January 7th, 2015
Followers. We all want them. It’s only natural that the more Instagram followers you have, the more people will be attracted to your brand. The process of increasing your fan base may seem like a tedious and daunting task. Fear not, for below is a compiled list of how to get more Instagram followers.
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Hashtags are a great way to get followers on Instagram. Conduct research on the most popular hashtags around your niche and milk them to your advantage. This ensures you reach out to the right crowd who is interested in your brand. The more of the same hashtags you use, the more followers you will gain. Remember not to overdue them.
The best way to get followers on Instagram is to get creative. Creating your own hashtag can help brand your account and get the word out there. You can use a slogan, your business name, or anything else that’s bound to catch an eye. Your hashtag may even turn out to be the hashtag of the century, in which case your account will overpopulate with followers.
Timing is indeed of the essence. If you’re posting photos during the wee hours of the night when most people are dozing off into their dreams, chances are your posts are getting lost in the midst of the digital landscape. Keep in mind that posts typically last 4 hours on a person’s newsfeed, so you’re better off posting during hours your audience is most likely glued to their Instagram. The best times to post on Instagram are in the morning, specifically between 7:00-9:00 a.m., and in the afternoon (after normal working hours), between 5:00-7:00 p.m.
This step is quite simple. Follow similar accounts and like & comment on multiple photos. This is a surefire way of getting followers on Instagram. Chances are, the accounts will take note of your analogous tastes and interests and return the favor by following back. Other accounts will certainly notice your online presence as well.
Followgram is a tool that helps you keep an organized track of the people you follow and also provides quick stats about your account. Followgram also allows you to determine which accounts are posting about your brand, as well as the related hashtags they are using.
When other accounts stumble upon yours, the first thing they do is scroll through your photos. If they like it, they follow you, and if they don’t, they’ll bounce off your page. Post relevant photos frequently and use filters to enhance their appearance. You don’t have to post multiple photos throughout the day. In fact, this will create the opposite effect and send followers or potential ones out the door. In order to get more Instagram followers, post at least twice per day, at specific hours. One post in the morning around 9:00 a.m., when people scroll through their newsfeed upon waking, and one in the afternoon around 7:00 p.m., when people finally catch a breather from a long day.
Instagram’s Account Insights is a great tool you can use to determine how you’re increasing brand awareness through impressions, reach, and engagement.
Now that we’ve nailed down the basics of getting followers on Instagram, it’s time to get out there and increase your fan base. Happy Instagramming!