What is the first platform that comes to your mind when you think of social media?
Was it TikTok? Twitter? Post a comment below this blog to let us know.
As the world’s most popular social website, there’s a good chance that the platform you thought of first was Facebook. Since its initial launch in 2004, Facebook has steadily risen in popularity and is now used by billions worldwide.
Facebook has become an integral part of our everyday social needs. Whether you’re using it to stay up-to-date on the lives of your grandkids or to stay in touch with your friends from college that you never see other, odds are you are using it for something.
Thanks to its vast user base, Facebook is also an incredibly effective tool for marketers. Businesses can use Facebook ads to target their audience and attract new customers, demonstrate the value of their products and even sell directly through the platform.
But before they can do any of that, they need to collect data.
When it comes to marketing, it’s next to impossible to create an effective strategy that can help business growth without data.
Data is essential to businesses and marketers. It’s one thing to know that tons of people use Facebook, but how do they use it? What countries use it more than others? What demographics are the primary user base?
We know how important this data is to understand, so we’ve compiled everything you need to know about Facebook users In Canada for 2022.
Check out our helpful infographic on Canadian Facebook Users here!
Although Facebook needs no introduction, let’s have a look at five Facebook facts before we dive into Canadian Facebook user statistics.
Canada is well known for being a friendly and safe place to live. According to the Global Peace Index 2019, Canada is among the top 10 safest nations in the world.
In terms of psychical size, Canada is the 2nd largest country globally, after Russia, with a total area of 3,855,102 sq mi (9,984,670 sq km).
Despite the country’s massive size, the total population is only 38.23 million, making Canada one of the most sparsely populated countries in the world.
Five things you never knew about Canada:
Reports suggest that out of the 38.23 Million Canadians, 29.82 million are active on Facebook.
As 78% of Canadians use the platform, it’s a good idea for businesses to focus on their online marketing strategies on Facebook.
The world’s population currently stands at 8.2 billion. Of those people, roughly 2.9 billion use Facebook.
In Canada, 29.82 million people use Facebook, making Canadians around 1.02% of the total Facebook users worldwide.
Businesses need to understand everything they can about a social platform before using that platform for marketing. One vital element for businesses to track and follow is user growth.
By looking at the Canadian Facebook user growth report, we can understand how the users are growing on Facebook yearly. We can also see the projected growth, which helps us understand Facebook’s future in Canada.
We have numbers from 2018 to 2022 and projected data for 2023 and 2024.
In 2018, we had 18.82 Million Canadians active on Facebook; in 2022, the number of Canadian Facebook users grew to 29.82. It is projected that by 2024, we can expect to see a user growth of 33.29 Million
By analysing Canadian Facebook user’s GeoLocation, businesses can understand where their potential audience is and in which Canadian province or territory they should be focusing your advertising campaigns.
Canada is the second largest country, with ten provinces and three territories.
The ten provinces consist of Ontario, Quebec, Nova Scotia, New Brunswick, Manitoba, British Columbia, Prince Edward Island, Saskatchewan, Alberta, Newfoundland and Labrador. Northwest Territories, Yukon and Nunavut are the three territories.
Ontario has the highest number of Facebook users (10,750,000); next comes Quebec with 6,050,000 users, then British Columbia with 3,800,000 and Alberta with 3,150,000 users.
So, how much time are Canadians spending on Facebook in 2022?
Canadians like spending time on the internet, and they spend around an average of 6 hours and 45 minutes on the internet each day.
Out of the total time Canadian spend on the internet daily, 1 hour 53 minutes is spent using social media.
Every day, Canadian users spend an average of 26.3 Minutes on Facebook. This may not look like that much time when we compare it with the time spent using the internet. This may be due to the growing popularity of Instagram, Tiktok and Youtube among GenZ.
Canadians access Facebook through apps and desktops, and it is also important to analyze those stats.
Mobile has become a crucial part of daily life.
Time spent on Facebook for 2022 reveals that Canadians are spending an average of 31.2 minutes on Facebook through mobile apps.
*Android Users daily average time only.
People nowadays prefer mobile apps over computers, but from stats, it looks like Canandians also browse Facebook from their desktop or laptop; 21.4 Minutes is spent daily using Facebook from a computer web browser.
Some points to note:
#Source – SimilarWeb Avg. Visit Duration – Average estimate of the amount of time spent on the site during each visit
@ Average daily time Spent on Facebook is the average of Desktop + Mobile App
Facebook is versatile; people use it from both mobile and computers.
54.2% of Canadians who use Facebook login in only with mobile apps, and 41.2% use both desktop and mobile apps to access Facebook. Only 4.6 % use only the desktop to access Facebook.
Why is it important for marketers to understand statistics relating to age and gender for Facebook users?
For a marketer, it is essential to understand that not everyone is their customer. They should concentrate on getting the attention of their potential audience. Doing this will ensure their time and money are not going to waste.
Analyzing the data for different genders helps comprehend users varying needs, psychology, and behaviour. Age groups help analyze different interests, incomes, buying patterns and values.
This information can support online marketers in developing strategies to attract their audience and get leads.
Targeting specific age groups and genders can help marketers achieve long-term success by helping them understand who their audience is.
Some businesses have products or services specially made for women and vice versa. Therefore, it’s important that before planning out a social media strategy, you also look at statistics related to gender.
From the reports, it’s clear that compared to male users, there are more female Facebook users in Canada. Of Facebook’s overall users, 57% are female, and 43% are male.
Out of the total Facebook users of 29.82 Million, there are 16.91 million female users and 12.82 million male users.
Reports show that 22.1% of Facebook users fall into the 25 – 34 age bracket. Facebook is equally popular among the 35 – 44 group, with 21.8% active users.
Reports show that Facebook is becoming less popular with younger users between the ages of 18 -24 (likely due to the growing popularity of Tik Tok in Canada).
The above chart lets us understand where the divisions lay and target users appropriately.
Points to Note:
* Minimum age to create an Account is 13
* Age – excluded below 18… Because Advertisers on Facebook and Instagram can no longer target users under 18
Understanding what your audience is searching for on Google and other search engines is essential for the success of any marketing campaign.
A report by Ahref shows that Facebook is the most searched word on Google in the US, and when we look at the data globally, Facebook is the second most searched word on Google.
At the top of this list? Youtube.
Reports show that 24,900,000 Canadians Search for Facebook on Google. Here we have presented the data according to the geo-location.
We can see that 60% of the searches come from Ontario and Quebec.
We hope you enjoyed learning the latest statistics on Facebook in Canada.
Looking at the stats (especially the projected user growth for Facebook), it’s no surprise that Facebook penetration across Canada is continuously growing, raising the need for marketers to put effort into planning strategies to conquer the market.
If you need help, get in touch with us, our team of experts will assist you in setting up a social media marketing plan.
Click below to copy embed code to clipboard