Google Radio Advertising joins Newspaper Ads on the Scrap Heap

Pay Per Click February 12th, 2009

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Back on January 20th of this year, Google suspended their newspaper advertising offer in the AdWords program. Today, saw the company add the radio advertising portion of AdWords to the scrap heap as Google announced it was shutting down it’s radio advertising efforts.

This was also a program aimed primarily at US advertisers, and never grew enough to move out of that market. We would have dearly loved to try it out for our Toronto based Canadian market too!  It seems it was another offline advertising area that Google just could not perfect or, at the very least, improve upon.

We give full marks to Google for being innovative in its thinking.  It is, after all a young company and will learn from these things.  I certainly hope Google takes this time to review the AdWords program and work on keeping the most successful online advertising program the industry leader.

Post By Matt (47 Posts)

A PPC extraordinaire, Mr Hogan can be found deep in the anals of PPC admins everywhere. Researching, administering and writing. Sometimes he even finds the time to contact the outside world with a blog or two.

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A PPC extraordinaire, Mr Hogan can be found deep in the anals of PPC admins everywhere. Researching, administering and writing. Sometimes he even finds the time to contact the outside world with a blog or two.

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