Google Makes Key Usability Fixes To New Adwords Interface

Pay Per Click July 30th, 2009

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Better Late Than Never

Google New Adwords InterfaceWith the permanent switch to the new Google AdWords interface, it looks as if Google has been making cosmetic changes over the past few days – which is good.

As you may recall, I had a few issues with the new interface and how it laid out data. I guess those at Google listened to my advice!   

Below is a screen capture of data from an AdWords account. My first impression was that it seemed cleaner and more presentable.  Continuing through to additional accounts, this ‘feeling’ continued. One thing I instantly noticed with the layout was that the conversions column on the far right is no longer ‘hiding’ data under the table’s right border.  There is even a small white space between the table and the border if you look closely!

New Google Adwords Interface

Ad Groups, Settings, Ads, Keywords – all of these section layouts look a lot cleaner.
 

The date range menu has also been given a bit of a makeover, and I must say it’s much easier to read, and reacts faster when clicked on.

New Date Range GA

When using the custom date range, the full pull-down menu disappears. An interesting change, and I’ll reserve judgement on this until I’ve used it a bit more.

Custom Date Range

Google Fixing The Simple Things In New Interface

It’s nice to see the simple things are being addressed by Google in order to keep advertisers happy. Something as simple as losing the conversion data under the right border might not seem like such a big deal, but when you deal with a high volume of accounts, it can becomes quite frustrating. Having to refresh the page every time you open an account or change the date range over and over in order to fix the data display can be tedious.

I’ll keep an eye open for any additional changes to the interface and post them here when they happen.

I am glad to see that Google has addressed many of the usability issues that were in the first release.  I am just surprised that it took this long. 

Better late then never.

Post By Matt (47 Posts)

A PPC extraordinaire, Mr Hogan can be found deep in the anals of PPC admins everywhere. Researching, administering and writing. Sometimes he even finds the time to contact the outside world with a blog or two.

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A PPC extraordinaire, Mr Hogan can be found deep in the anals of PPC admins everywhere. Researching, administering and writing. Sometimes he even finds the time to contact the outside world with a blog or two.

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