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75 Effective Negative Keywords to Include in All AdWords Campaigns

Pay Per Click June 10th, 2013


Negative Keywords

These Essential Negative Keyword Lists Will Save You Money In Adwords

If you are using AdWords to promote a small to medium business, then every penny counts so it is important to ensure that your ad groups are as focused as possible. Using negative keywords to qualify your campaign can make the difference between attracting someone who is looking to buy your product and someone who is looking for a job! If you are a local business and want to make sure that you are paying for the right type of clicks in your AdWords or PPC marketing campaigns, then consider using one of the negative keyword lists that I’ve provided below.
Note: Some of the negative keywords provided may not be relevant to your campaigns, so be sure to use your discretion when adding any of them to AdWords. 

Negative Keywords That (Almost) Every AdWords Campaign Should Include

This is a list of keywords used at our internet marketing agency. They simply don’t belong in any campaign and should be added by default to all of your campaigns.

  • free
  • cheap
  • nude
  • naked
  • sex
  • porn
  • porno
  • torrent
  • torrents
  • youtube
  • craigslist
  • ebay
  • kijiji

Employment Search Negative Keywords

These are searches that someone looking for a job would typically include in any search query. By adding these negative keywords, you can eliminate job seekers from finding (and clicking) your AdWords ads.

  • hire
  • hiring
  • employment
  • employer
  • employers
  • job
  • jobs
  • occupation
  • occupations
  • career
  • careers
  • occupation
  • occupations
  • full time
  • part time
  • work
  • resume
  • resumes
  • salary
  • salaries
  • pay
  • intern
  • recruiter
  • recruiters
  • recruitment
  • resume
  • resumes

Education Search Negative Keywords

These keywords would typically be included in a search query by someone looking to upgrade their skills i.e. not to buy your product and/or service.

  • training
  • learn
  • class
  • classes
  • school
  • schools
  • college
  • university
  • tutorial
  • tutorials
  • course
  • courses
  • textbook
  • textbooks
  • book
  • books

Research & Information Search Negative Keywords

This list is essential for anyone with an eCommerce website. Reduce the amount of window shoppers and tire kickers who click on your ads by adding these negative keywords.

  • review
  • reviews
  • rating
  • ratings
  • opinion
  • opinions
  • article
  • articles
  • information
  • info
  • pics
  • picture
  • pictures
  • photo
  • photos
  • how to
  • how do i

After spending hours crafting an effective AdWords campaign, it can be easy to forget about adding negative keywords to that shiny new campaign. By forgetting to add them, you could be wasting hundreds of dollars per month in unqualified leads to your business. Bookmark this article and make adding these commonly used keywords a part of your AdWords campaign creation workflow!

Post By Darian Schouten (10 Posts)


Darian, a computing veteran with over 25 years experience under his belt, has developed a deep love for all things digital. Darian is a passionate gamer and always on the look out for the next big game changer.

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75 Effective Negative Keywords to Include in All AdWords Campaigns

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