In November of 2022, Open AI released a conversational, high-intelligence chatbot that has proven very useful for businesses, tech companies, students, and everyone in between. ChatGPT is a Large Language Model (LLM) that is powered by large amounts of data from online articles and conversations.
Moreover, it uses machine learning to develop human-like responses. ChatGPT is constantly updating. With each update, the robot becomes more intelligent, gaining a broader knowledge base and becoming quicker with its responses. However, we still need to make well-informed decisions on how to use this technology, which requires learning a bit of background on how ChatGPT operates.
If you’re thinking of incorporating ChatGPT in your online marketing strategy, it’s important to be well informed. Here are some definite Dos and Don’ts of using this software in your online marketing plans.
DO: Integrate ChatGPT with Social Media and Other Systems
Because online businesses are more than just a website, it’s important to incorporate customer support across all the platforms you use. ChatGPT bots can be installed on WhatsApp, Facebook Messenger, Slack, and other messaging platforms.
With instant, automated responses generated based on the datasets of information from your company that the bot was trained on, customers can have their questions accurately answered within seconds.
Did you know? Not only can ChatGPT answer your customers’ questions, but it can even be integrated into other automated systems as well. If you have set up a system to keep track of your customers’ search and purchase history on your website, such as membership accounts, ChatGPT can use that information to get to know your customers better. This can be extremely useful for building personal relationships with your customers with virtually no effort.
DON’T: Purchase ChatGPT Without Conducting Your Own Research
An artificial intelligence that can write top-notch content for your business for free? It sounds too good to be true. Well, that’s because it is. Going ahead and purchasing ChatGPT without prior research isn’t advisable for many reasons. There are many ins and outs that must be carefully considered before the installation of the AI bot, and a few of them are listed below.
To begin, ChatGPT can only identify factual information up to 2021, and any happenings past that time frame will only confuse the robot and cause it to start spewing misinformation.
However, everything that the robot knows prior to 2021 is accurate and loaded with helpful facts that a human certainly could not produce in a matter of seconds. So, if you were going to install ChatGPT to write about the latest trends, it might be wise to find an alternative.
The next best thing to research prior to installing ChatGPT is the platform you are planning to use it on. The platforms will vary depending on what your needs are for your AI, and therefore provide different datasets for training.
Training ChatGPT can consist of 90-120,000 multiple choice questions, and training is the most important component to making sure its responses are accurate. So, make sure you install the right training platform first.
DO: Install a Customer Service Chatbot on your Business’s Website
While chatbots have been in use for many company websites for a while now, many of them have begun using ChatGPT to answer many of their online users’ questions, successfully.
The advantage of using ChatGPT for your business’s website, in particular, is that you can train your chatbot to understand your business and its services to provide accurate and helpful answers to your customers’ questions.
ChatGPT can be very versatile and fit a number of different businesses as your customer service chatbot: that is, if you take the right steps.
- Choose a platform. Some of the popular platforms to install ChatGPT are Dialogflow, Botpress, Microsoft Bot Framework, and IBM Watson Assistant.
- Next, create an account on Open AI to get your own chatbot, and follow the instructions provided by the platform.
- Train your ChatGPT bot. This is where you can teach your bot everything it needs to know about your business, done through multiple choice
- Integrate it. ChatGPT can be added to an app or website, but it usually requires a small snippet of code to be implemented.
- Once ChatGPT has been added to your website or app, you can test it in real-time.
Once you have completed the steps listed above, you can then design the conversational flow that you wish for ChatGPT to carry out with your customers. This can be anywhere from upbeat and lively to more serious and informative.
DON’T: Get ChatGPT to write all of Your Website’s Content
Let’s face it, content writing for your website is not only expensive but time-consuming.
Hearing the news floating around that there is a new artificial intelligence that can take all of this weight off your shoulders by writing high quality content, for free, is really tempting to just give in, and tell ChatGPT exactly what content you need to receive it in seconds.
However, as smart as this tool is, we shouldn’t rely on it solely for all of your business’s content. Here’s why.
Every 4 to 30 days, Google crawls all of your website’s data and content. It can tell whether or not your website is written by a human. Moreover, ChatGPT actually gets all of its information and knowledge from Google’s monthly site crawls.
If Google detects that your content is written by a bot, it will flag it because having AI generated content is against Google’s guidelines. This is why having human content writers is especially important in this day and age.
DO: Combine the Data-Driven Knowledge of ChatGPT with Creative Writing
Even robots have limitations that humans can luckily account for. While ChatGPT is a highly intelligent robot that can produce high-quality written content in seconds, it lacks the ability to produce expression, figures of speech, or incorporate emotion in any way.
While factual content is essential, tone, emotion, phrase usage and expression are all important to connect to an audience as well and help personalize your content.
Incorporating ChatGPT with your written work is the best way to gain the balance of factual information (prior to 2021 of course) and incorporate expression. Where ChatGPT lacks, creative content writers excel.
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The best quality writing comes from a steady flow of both expression and factual information so that the audience can learn as well as get the overall tone and feeling that your brand is trying to convey.
While ChatGPT does provide many benefits, there are limitations that we need to be mindful of and savvy about. This cutting-edge tool is changing internet marketing, and now that we are well-informed, we can make sure it changes for the better.
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