Mobile Marketing November 13th, 2013
Asking people to do things is a chore! Especially when it comes to getting local business reviews. In this post I’m going to show you the easiest tip for getting legitimate Google Places reviews. Local business reviews can have a huge impact when someone decides to choose you over a competitor. But, Google doesn’t exactly make it easy on us to ask for them. There are a number of barriers:
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The other day on my way to pick-up some delicious schnitzel, I happened upon a way to leave Google+ Local review WITHOUT a Google+ account!
To verify this I enlisted the help of someone who I know HAS NEVER CREATED a Google+ account: my mom.
All the reviewer needs is any type of Google account. It could be Gmail, YouTube, Google Play, Google Drive, a generic Google account (that uses your own email address), etc.
Without sounding like an infomercial: what if I told you that you can get people to write you a Google+ Local review in under 1 minute! It is possible and the key is the Google Maps App for iPhone and Android!
This technique is so awesome because you’ve automatically covered 100% of Android users and a very healthy number of iOS users who’ve downloaded Google Maps (Remember when iOS 6 replaced Google Maps and how unhappy people were? Most people downloaded the official Google Maps app without hesitation. As of late 2012 Google Maps has been downloaded 10 million times for iOS (this number has inevitably continued to climb).
Without any further ado… how to get a ton of Google Places reviews…
Leave a Google+ Local / Places Review in Less Than 1 Minute!
The Google Maps app is standard on Android Phones and can be found on most iPhones. Let’s open up the app and have a little look-see.
Let’s start by searching for a place or business… in this case Cafe Polonez. – Estimated time 10 seconds.
Now, select your search result. Are you getting Excited, you should be! It’s going to be so easy for your happy customers to leave a review! – Estimated time 5 seconds.
Ahh, there it is! Now let’s scroll down a little bit… RATE AND REVIEW! (most people don’t realize it, but they’re already signed-in to Google Maps (all it takes is a Gmail or other Google account)! – Estimated time 10 seconds.
Ok, you’re 25 seconds in and we’re already writing the review!
Now simply make a star rating and then you’ll be given the full option to comment. – Estimated time 34 seconds.
Just click Publish and you’re done! – Estimated time 1 second!
There you have it, my mom just left a local business review without having to create a enter in your birthday and all that fun stuff associated with having a Google+ account which would otherwise be useless to her. Oh, and did I mention she did this in under 1 minute!
Think about this, in one hour, you can go from 0 to 60 amazing Google+ reviews! This has the chance to seriously impact your business! Of course, this doesn’t mean you should go haywire, ask a few of your most delighted customers each day. You don’t want to set off Google spam filters.
In case you’re wondering how authentication works. Once you download Google Maps onto your phone it will detect if you’re signed-in to any other Google services. It will pull the correct email and simply ask you to “continue as you” see the screenshot below, when I re-installed Google Maps today.
Google Maps makes it super-easy to log-in, because I was already signed-in to other Google services, I didn’t even have to enter a password.
1.) Ask your customers if they enjoyed their service, follow that up with: “Would you mind leaving us a review on Google Maps?”
2.) Put up a small card at your cash desk or on the tables of your restaurant. Direct iPhone users to this link to download / view Google Maps: http://bit.ly/ZixJpC
Or if you really like QR codes you can use the one provided below:
3.) Have a contest between your employees to see who can get the most Google+ Local reviews. Give the winner a nice gift card and repeat every month.
I hope you’ve found this useful and practical. Remember that Google will penalize you if you pay for reviews. Instead, I urge you to offer exemplary customer service and ask for reviews at the right time. This is usually after a customer has had a good experience.
So try it out, think of a business you really love and leave them a review using Google Maps on your phone!
Wishing you many happy Google reviews!
P.S. This technique works flawlessly as long as the person is signed in to any type of Google account. Whether it’s just a regular Google account (using your own email address), a YouTube account for person to access their subscriptions, or Google Play, etc.
If the person literally has no Google Account, they will be ask to create one within Maps, and then they will be asked to sign-up for Google+. BUT if they have any type of login, they will just be asked to “continue as you” without any mention of Google+.
The thought of joining Google+ is what puts most people off from leaving a review and Google Maps on your phone is a way around this. That why I wrote this article; I hope it makes it easy for business owners to get more reviews to help their business.
Please feel free to connect with me on social media @strategyinventr or leave a comment below!