Infographics December 9th, 2020
It’s no secret that for every year that passes, our world becomes more digitally driven. By knowing this, proven online sales strategies are necessary to separate you from the competition. As time is of the essence, instead of fumbling through failures using trial-and-error, focus your time and resources on proven strategies to deliver the results you need.
Technological advances in delivery services and payment platforms combined with the long-term impact COVID-19 will have on physical retail means that online sales are poised to become the lead revenue generator for many companies and industries. If you want your company to succeed, online sales simply can’t be ignored.
Doubling your online sales won’t happen overnight. Contrary to popular belief, simply carving out your online space does not mean people will flock to you. A unique selling proposition (USP), or branding theme is required. Basically, this is how you highlight why your product or service is superior to your competitors. It is also vital to ensure your customers can reach you while using their phones by making your website mobile-friendly.
All marketing campaigns require clear goals and a thorough knowledge of your target consumer. For goal setting, key performance indicators (KPIs) are essential. KPIs will vary from business to business, but conversion rate and customer acquisition cost (CAC) are good metrics to track for almost all businesses. This will make it easy to identify what campaigns are successful, and what techniques may need some tweaking.
Review your customer base and identify patterns that will allow you to create a few buyer personas. When you’ve established a few buyer personas, you can target these groups of customers with more personalized marketing. Customer Relationship Management (CRM) software makes this task easier but is not necessary to create buyer personas.
The message you deliver needs to be in the right format. You can have the best product in the world, but you’ll have no sales if no one knows about it. Email marketing campaigns allow you to build a relationship with your customers and periodically offer special offers and releases. You should also provide users with multimedia content that serves to engage your audience. Consumers are overwhelmed with information daily, and you need to make sure your message gets delivered effectively.
Above all, it’s important to remember that a digital platform provides incredible flexibility. Selling online gives you the ability to test your price points for products and adjust these as needed through nearly instantaneous feedback from consumers. Upselling and cross-selling are also opportunities that you should take advantage of. Providing customizable solutions for consumers by way of upsells or cross-sells provides a win-win experience for you and your customers. After implementing these techniques, be sure to track the results to see what helped, and by how much. This information will be invaluable as you move forward and continue to implement additional techniques.
Just like more traditional methods, increasing your sales online takes a lot of hard work and patience. If you’re looking for more ways to give you an edge over the competition, check out this infographic for some tips.