One of the signs that a search engine can distinguish a satellite from a good website is its design. When satellites are created, time is a precious resource. Therefore satellites are usually made on a typical engine, and thus plans are usually quickly picked from a catalog of ready-made free designs. It is not surprising that the same pattern may appear more than one hundred times. The search engine notes whether a site with the same structure exists. If such a site already exists, it reduces the chances of our satellite remaining in the index. Therefore, it is so important to set up your website to leave an unforgettable impression and be indexed better.
The website must have a punchline
For a website to be remembered, it must stand out. There are no specific recommendations on this matter; it depends on your imagination. Shoot a video, increase the attractiveness of your product with valuable bonuses – do whatever it takes to make your business exceptional and therefore memorable. Complete design solutions when creating a website give the effect of exclusivity. Nevertheless, the more designers use them in their works, the less the effect. All of this applies to your business as well. Try to find a way to be different from others – this will attract visitors and make an unforgettable impression. Do not forget about the nuances of your strategy that are difficult to copy.
Principles of creating a memorable website
Viral video. Try to come up with a viral video first. Find unique, unusual, and memorable features of your business. It could be anything from an exclusive product or service to a unique design.
Grab attention with headlines. Did you know that almost 80% of visitors to any online resource view the headline first? The persuasiveness of the heading determines the depth of your website’s browsing, and if you are counting on high conversion, your headlines should attract attention.
Tell your visitors about the benefits. To make a striking impression, show the person’s benefits from your offer. Try to do it as quickly as possible; otherwise, you will have a high bounce rate. If you sell a product, it can be of better quality or cheaper than analogs and have convenient payment and delivery terms. If you provide services, then tell about your advantages over competitors.
Generate leads. Potential customers who have visited the website are often not ready to buy immediately. Therefore, before they leave the page, disappearing forever, offer them something of value in exchange for their contact details. Thanks to the contact database, you can continue to work with customers, even if the offer is not entirely relevant at the moment. You have the opportunity to return their attention with the help of email newsletters.
Fill your website with up-to-date information. A page with outdated content does not receive much traffic or a profound browsing depth. Update the content regularly not to create a feeling of neglect of the page among visitors.
Tell me about yourself. Many users want to know more about you. Correctly selected information will build trust in the brand and convince potential customers to take advantage of your offer. In addition, resources with photos or video greetings will bring the business closer to the target audience and are better remembered.
Add some flair
Bright, bold images and unusual graphics attract attention and stay in users’ memory for a long time. Make your website more attractive with thematic photos. Website design companies will help you with this. They customize the design of your website for you by colors, fonts, and play sidebars, setting up the modules necessary for the website to work. It will only be required to choose a layout suitable for the topic. This point has many advantages. Unlike creating sites on a constructor, you do not have to study its interface – a person who understands you will work with you, and there is no significant monthly fee for using.
With the arrival and consolidation of landing pages on the Internet marketing market, it becomes obvious that the old format of corporate websites is turning into an ineffective tool. If five or ten pages were last updated three years ago, then a terrible lead form and poor design are not attractive to visitors. So follow the tips above to drive traffic to your website.