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Designing a Website with Analytic Data

Website Design January 30th, 2008

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Designing a Website

Websites should be interactive and communicative. A web site design should be designed and crafted so that all categories of users – both surfers who are adept at searching websites, and those who are not Internet savvy can conveniently access them.

Design simple sites, which are easy to use and navigate. One of the most important factors in website design is making your website searchable for people and search engines. It is best to to make sure that your URL is search engine friendly before designing a website, so that no one will miss your URL in result pages (SERPS). Some visitors type your URL into search engines.

Try to make every search engine recognize your URL. When surfers type in keywords of your website, only those pages that have relevant description called the title tag are displayed, usually. There are also other "On and Off page" factors that will affect your ability to rank. Choose appropriate title tags; since these help search engines give proper depiction of your field. These relevant keywords that you are aiming at should be there in your title tag. Then visitors can reach your website easily with keywords that truly describe your site.

Your web pages should ideally work on any browser, preferably on current and earlier versions of both Netscape Navigator and Internet Explore and on both Windows and Macintosh Platforms. Design your web pages so that it does not require Java, Javascript, Flash, etc. that may not have been installed in all systems. If you are going to include any or all of these check your analytics data so you can see what your visitors are currently equipt with. Here are a few important analytical areas to look at when designing a website. All of these images are from the Google analytics interface.

Flash Versions

Allows you to make important decision based on video and images that will include using Flash. In this case you can see that 71.3% of our website visitors have the latest version of flash enabled. 

Java Support

Java Support

A very small percentage of website visitors may have java disabled in their browser. This means that if your are using java on your site these visitors will not be able to utilize the functions intended for all visitors. In this case 98.89% of all visitors have Java enabled, so it would be a safe bet that you can use java programming for your visitors.

OS (Operating System)

Lets you see what OS your visitors are using. There are basically 2 main os’s used, Mac (Name OS X, panther, etc) or PC (windows). Each systems has a different way of presenting a website to you (browser). Other considerations are Linux, Playstation 3, ipod and sun OS. When you know what the majority of your visitors are using you can tailor make ideas when designing a website.

Screen Color Palette

Screen Color Palette

Some website visitors do not have the full potential of the screen colors unlocked for whatever the reason. They may have a shortage of video memory or simply not know how to increase to 32 bit. Other current color options include 8 bit, 12 bit, 16 bit and 24 bit.

Screen Resolutions


One of the most commonly asked questions when designing a website is the canvas or screen size to base your design on. I can remember in the late 1990’s the standard was 640 X 480, then 600 X 800 and now with the valued insight of web analytics you can almost base your size on the majority of your visitors. See to it that it does not require a wide "window," since all screens are not large. Do not misuse "Images," and do not substitute text with images. Visitors with slower Internet connections and less powerful systems should also be able to use the site. Decorate your site with images, but do not overdo it! A professional touch is more important than just making a beautiful website. Expressive visual signs that visitors can understand should be used instead of a lot of color. Apply proper style sheet and place all HTML tags properly to make your site more usable and accessible. Your web pages must be functional for everyone irrespective of their preference settings. You should put enough text explanation and links to help your visitors interpret your website. Including the ALT tag code into any image code, allows visitors who cannot view images to read your page without difficulty. Your web site should be as backward compatible when possible. Use clear language, faultless documentation, and content that is intelligent to all. Avoid technical jargon, spelling or grammatical mistakes.

Good Manners When Designing a Website

Design fast-loading pages to make downloading faster for your visitor. The initial load of the HTML file should be kept to the minimum. Do not leave "white spaces" which amounts to one space on the surface of the page. Beware of HTML editors – they include a lot of duplicate code, which also increase the size of files.

Designing a Website for Speedy Load Time

Web pages must be cache-friendly – that can be cached, both by Internet or proxy cache and local cache. Static pages are faster and also allow pages to get cached. Try to avoid CGI or SSI on static pages. Use only small images and use them sparingly. Always welcome with open arm credible articles on designing a business website. Design pages that get displayed quickly – do not make the visitor wait for the page to display. Use traditional, straightforward formatting. This allows visitors to start reading while the page is being displayed. With this in mind the cost of creating and designing a website has a greater ROI. Using Full-page, multi-column table formatting and frames, takes time to be displayed. Frames are a non-preferred method for appealing to the Google bot. The page will seem to be stuck while the rest of the pages are being downloaded. Design transforming tables. Include enough information inside the diagram that can lure the attention of the visitor. If you wish to emphasize your text then present it in a tabular format. Provide a proper table to text convert in your website. Including the HEIGHT and WIDTH code for all images allows surfers to go through the page without waiting for the images to be downloaded completely.

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