Tips to Optimize Website Design to Improve Ranking

Website Design May 9th, 2012


Tips to Optimize Website Design to Improve Ranking

There are many website owners who do not consider web designs optimizing as an important part of their SEO strategy. This notion will therefore lead to failure in terms of search engine optimization process. It is very important to optimize your website design along with optimizing other things over your website including the content, page titles, links and Meta tags. The structure you use in your website should be easily be recognized by the search engine crawlers and spiders. The idea behind optimizing your website design is to simply improve your site’s navigation and make things simple for spiders and crawlers. This eventually enhances your website rankings. The below is the list of some important tips to optimize your website design to improve ranking.

Optimizing images

You SEO strategy can be hampered if you are unable to embed images properly over the different web pages. There are three major elements for embedding images which improves your optimization part. This includes, the filename, Alt attributes and title attribute. While naming the files, you should use keywords which are relevant to the images. Also, the Alt attributes must use relevant keywords to your images. This therefore helps in indexing these keywords over the popular search engines. Lastly, the title attribute can help you to highlight the importance of any link and it relevant landing page to different search engines.

Web page loading times

The amount of time your web pages take to load decides your website ranking over the search engines. The search engines are meant to give the users the best results and hence consider the website with more loading time as negative thus affecting your site’s ranking. In order to reduce the loading time, you are supposed to carry out a couple of things. These include optimizing all your images found over your website, along with using file hosting service and optimizing your CSS. Lastly, if you see your webpage running any widgets or java script, it is highly recommended to set them up so that they simply load once the main content area has finished the loading process.

The HTML 5 element

The HTML 5 has basically two major SEO advantages. Firstly, you can control the load time and secondly, it gives a number of tags to the designers to use. HTML 5 is a great substitute for Flash as it gives you an opportunity to incorporate interactive media over your website which will avoid dragging it down too much. The designers can use a number of tags which they find from this option. This helps them to organize your website and structure its content. It therefore helps the search engines to comprehend your website in a proper way. The tags include things like header, foots, section, article, div etc. The HTML 5 tags are effective method to render additional signal to search engines to let them know that the specific section of web page or some page is relevant to the set of keywords.

The CSS Stylesheet Element

The CSS Stylesheet helps you to standardize your overall website appearance. You have the option to use either the internal or external CSS, but it is recommended to use the external ones. This will help your HTML codes to go in a concise and precise way.

There are number of methods which can help you to optimize your website designs for better rankings over search engines. With these tips and tricks as discussed above, you can certainly help to improve your website rankings. A consistent effort with these ideas can help you achieve your desired goal for your website.

Post By Brianne Walter (2 Posts)

About the author: Brianne is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets.


About the author: Brianne is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets.

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