Amazon PPC Advertising
Over the last several years, Amazon has seen tremendous growth in Canada and the US as more and more people flock towards making purchases online versus in-store. More and more businesses have joined the Amazon Marketplace with over 9.8 million sellers worldwide, of which 1.9 million actively sell on the marketplace.
With so many sellers on a platform, it can be challenging to climb to the top and get noticed. As Search Engine Optimization and Paid Ads management has remained important for Google, product and store optimization for Amazon is becoming more important each day.
Do you want to drive targeted traffic to your Amazon listings and increase conversions? At TechWyse, our online advertising experts have been helping businesses grow online since 2001. Contact us today to learn more about how our Amazon Advertising services can help your e-commerce business succeed.
How Amazon PPC Advertising Works
Amazon has a paid platform that allows a user or business owner to promote their products or brands above regular listings. Products that are promoted show up at the top of the page above other organic product listings, much like Google Ads.
Amazon Ads look very natural as they are displayed like a regular listing, but with the addition of a “Sponsored” tag.
Look at the search below for a teddy bear. The top fold is taken up by sponsored and branded ads. Using Amazon Ads with TechWyse, you will be able to get on the top of Amazon with your products!