What is Parallax Scrolling in Web Design?

Parallax Scrolling in Web Design

Video Development & Optimization Services

Static images just don’t cut it in the bid for consumer attention. High-quality and engaging video content has become one of the most popular ways to get the spotlight on your business, products or services.

Studies have shown that our attention spans as consumers are declining, meaning that the window to capture your audience’s attention is becoming shorter and shorter.

How can businesses like yours keep audiences engaged? Video content.

Adding video to your website, landing page, social media, or online advertising campaigns should be a priority for your business. Video can grab your target audience’s attention, promote your business and services, and even help your SEO.

If you haven’t included video into your marketing strategy, now is the time.

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The Benefits of Video Marketing

Investing in TechWyse’s video marketing service has a great return on investment. Videos can be used in many different places that can impact a broad audience. Video content can also help improve your website’s SEO and increase conversions.

Below are three main benefits video marketing can bring to your business:

Engage Your Audience

  • Connect with your audience in ways that photos and text can’t. Dynamic videos allow you to showcase your business’ personality.
  • Videos draw people in and are highly effective at building customer loyalty and trust.
  • Educate, tell a story and explain your message to consumers in an easy to digest format.

Improve SEO

  • Google and other search engines prioritize sites with great content, meaning websites with video content can appear higher in search results.
  • Engaging visitors on your website with video can increase their visit duration, helping improve your SEO.

Increase Conversions

  • Videos have the greatest impact on potential customers as they educate and move them down the sales funnel.
  • Customers are more likely to make a purchase after watching great video content.
  • Research shows that using video content can boost your conversion rate by up to 65%.

Are you ready to take your Business to the top?

TechWyse Video Services

If you are a startup, big brand, or organization looking for video development and optimization services, TechWyse is here to help. We can create video marketing content that conveys your brand identity and an advertising message that exceeds your expectations.

Demo Videos

  • Best way to showcase your business’ unique selling point (USP) in a way that doesn’t seem pushy.
  • You can show how your product or service will ease your customer’s pain points and instantly solve their indecision.

Brand Videos

  • Showcase your business the way you want it to be seen.
  • Leave a lasting impression on your audience by conveying your brand identity in a way that captures their attention and emotions.

Expert Interviews

  • Position your company as an authority in your industry.
  • Utilize thought-leader videos to establish your brand as the go-to place for your audience to learn more about your industry and services.

Instructional Videos

  • Most people are visual learners and will best benefit from a visual source like video.
  • Video learning provides greater accessibility and can be used at any time and any place, which can promote sharing the content and high return visits.

Explainer Videos

  • Use video to tell a story. Highlight a problem and solution, illustrating how your product or services can help your target audience in a creative way
  • If your product/service has a learning curve, explainer videos are one of the best ways to show customers how to overcome it.

Testimonials or Case Study Videos

  • Videos of satisfied customers inspire credibility and trust when your audience can see someone who has used your product or service.
  • Clients giving an honest, unscripted opinion is high-value content to both search engines and consumers.

Video Optimization

  • Search engines prioritize video content, so it’s important that the title, keywords, descriptions and call to action are clear and concise.
  • Optimizing your video content will raise your search engine ranking, resulting in high-quality leads and increased conversion rates.

Get Guaranteed Results With TechWyse

At TechWyse, we have a team of video experts, comprising of videographers, content marketers, SEO experts and designers. We have an endless list of resources at your disposal to accomplish what your business needs to take it to the next level.

We work with you throughout the entire process of video content creation: from storyboarding and drafting scripts, filming content, editing and optimizing them for any and every platform you desire.

Get in touch today to learn more about what video can do for your business.

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Frequently Asked Paid Media Questions

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Post By Eddy Isenberg (8 Posts)

Eddy's vast and varied management background in retail, wholesale, operations and online marketing make him a valuable asset to any marketing team.

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2 Comments

  • avatar

    Great post Eddy, the new trends in webpage design are so exciting, parallax has some great potential, but the mobile technology has to catch up to gather more clicks and visitors to enjoy these new design ideas, but like you mentioned is only a matter of time. Cheers!

  • avatar

    Hi Eddy, nice post. I indeed agree with you about some potential drawbacks using parallax design for mobile. I still think that it wont go anywhere anytime soon as long as PCs are still common.
    My opinion, Parallax websites are better to be a complementary to another website, if its about marketing. Like for example a microsite, or a page dedicated to promoting a product or portfolio. As a main website, like you said, it wont be as effective as standard sites because of its size and the amount of data search engines have to process. Therefore, they are kinda heavier to load. As the internet is getting faster in terms of speed, people are becoming less patient, and a slow loading website no matter how good they are, wont appeal well to those people.
    Dont you think so, Eddy?

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