Interactive Websites vs. Website Testing

Website Conversion July 17th, 2008

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Multivariate Testing Simplified

Out of all the numerous split tests you conduct the primary goal that must always be at the top of your strategy is optimization. With that in mind implementing a structured testing process will be more focused. I have found that it is best to define an objective before you implement any website testing. In the online world, multivariate testing is a buzz word. It is a fairly simple experimental process to conduct yet it is easy to get complicated as you progress. You can test variations of page elements such as call to action, a form, images, headlines, and captions. Within each testing element you can have many test variants on a landing page.

A/B Testing Simplified

Some believe that if you are starting out, to go with A/B website testing. This is where you test the performance of more than one page with a similar traffic flow. Multivariate testing website experimentation is a subtle version of A/B testing. They are both extremely efficient, providing statistical validation to a predefined experiment is clearly made.

Marketing Research can Bring Higher Conversion

If you get a lot of traffic and responses from advertising to your site then usability website testing becomes the means for most business owners to turn visitors to action quickly. If you sign up for AdWords you can run the tests using Website Optimizer for free. You can test the water then set your price point; collect data then enter your market with a bang. When you have a solid platform of measurement in place you can get the answers you need for increasing conversion rate.

Add .5% to 1% CTR Can Mean a Fortune for Some Companies

Your website testing and analysis process will result in the ability to formulate a strategy with high probability goal fulfillment. Remember that there are many components of a website that may be tested. I like to be focused on reports as triggers to take action that will matter to the bottom line. Without additional analysis, improving a campaign’s conversion rate is like throwing darts in the dark. To squeeze more out of each click through in search engine marketing it is a wise idea to look at the landing page visitors are landing on. Once we dial in getting a desired reaction from the visitor with high CTR (click through rate) on certain keywords we can expand on it. It is a favorite technique of mine to work on increasing CTR with with a great ad to a landing page testing place. It will allow you to quickly put your internet marketing efforts into high gear.

Website Testing the Landing Pages

With the tweaking of a landing page you want to do it in manner that influences the primary objective and marketing goals. Use web analytics to check the varying successes with your email campaigns, text ads, confirmation email or triggered email. Which areas of your landing pages have the highest click density? Take a look at the funnel report that you hopefully set up in Google Analytics. Optimization of your landing pages are a part of your entire online advertising campaign they must be massaged into your search marketing planning.

Easy Website Testing for Regular Web Pages

If you have a site that uses (server -side) include programming or CSS styles some fun and rewarding experiments to try include:

  • Use Google Analytics to experiment with colors. Over periods of equal time change the color of the entire site. (Look at length, depth of visit and goal conversion)
  • Repeat the same process with image themes
  • Repeat the same process with text headings, fonts, and font color

Interactive Websites…Are You Ready For This?

I stumbled across a video recently that really got me thinking about website marketing. Watch this video and imagine doing all of the above on the fly. That’s right usability, measurement and testing all wrapped up in one. With this technique conversion increases 40%…WOW.

Whether it’s a time or money investment website testing is critical to learning what you should do to please your visitors and feed your family. Test drive your marketing ideas before you enter a market in full stream. You will be the wiser one in your marketplace with more visitor intelligence gathering on your website.

Post By Robert (29 Posts)

Robert can be found in the TechWyse experimentation lab mixing his 'Internet Marketing' potions every single day. Blessed with advanced level knowledge in the entire internet marketing sector dating back to 1998, Robert often contributes to the Rise To The Top blog with his analytics input through his in depth work experiences.In 2011 Robert moved up to Orillia on Lake Couchiching. Once settled in the Sunshine city, OrilliaBusiness.com was launched to help businesses tap into the awesome opportunities online. With a special knack for internet marketing and measurement, Robert is helping businesses in and around Orillia shine like fine cut diamonds.

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Robert can be found in the TechWyse experimentation lab mixing his 'Internet Marketing' potions every single day. Blessed with advanced level knowledge in the entire internet marketing sector dating back to 1998, Robert often contributes to the Rise To The Top blog with his analytics input through his in depth work experiences.In 2011 Robert moved up to Orillia on Lake Couchiching. Once settled in the Sunshine city, OrilliaBusiness.com was launched to help businesses tap into the awesome opportunities online. With a special knack for internet marketing and measurement, Robert is helping businesses in and around Orillia shine like fine cut diamonds.

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