Eye Tracking Study – Web Design for Conversion

Eye Tracking Study – Web Design for Conversion
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Decrease in
bounce rate 27.03%
Increase in
page views 101.44%
Of online sales
from organic search 27.09%
Of online sales
from paid search 11.16%
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Increase in
First Page Ranking 67%
Increase in
Organic Traffic Y-O-Y 142%
Increase in
Social Followers 102%
Increase in
Click-through Rates 250%
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Increase in
Conversion 450%
Increase in
First Page ranking 67%
Increase in
E-commerce Transaction 250%
Increase in
Organic Traffic Year Over Year 40%
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2 Comments

  • avatar

    Interesting study! Every web design uk company should read this.

  • avatar

    This is interesting. I think that it could be valuable that eye tracking results be taken into consideration in internet marketing courses that deal with website creation. However because it may also come down to the level of conversion, I could understand that marketers may deviate from eye tracking results.
    The images included in your post, Joseph, seem to suggest that the most important message should be located in the upper left corner of a page. However, are website owners taking this information into consideration? I don’t know. I have the impression that traffic is where some effort is spent.

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