Website Conversion December 19th, 2014
The holiday season is here and the time is ripe for all businesses to bring in a lot of business. The online e-commerce business grows and expands every year. It is imperative that the e-commerce tycoons take it to the next level to bring in customers. A crucial component of an e-commerce website is the checkout page. The checkout page can make the user experience exceptional and almost always makes the user come back for more.
During the process of designing a checkout page, there are many considerations, such as functionality, usability, security and design. However, design, out of all the other aspects, can play the role of a trump card in your website. Here is how your design team can enhance your site’s checkout page to make it a great experience for the user.
E-commerce websites are basically virtual shops and stores where the users purchase his/her personal products. Thus, to attract a lot of customers and let them experience a virtual shopping satisfaction, the websites must look attractive and visually appealing. After adding their desired products into the shopping cart, if they are directed to a basic and bland checkout page, you may risk the chance of losing a returning customer due to its lack of appearance.
Some visual ideas that can help are:
There are many people who shop online and fear the safety of spending their money in the virtual market. In order to build their trust, it is essential to provide accurate security and authenticity certificates. Always include the logos and terms of conditions for the certificates, so the users know what they are getting into and assured of quality product and services.
Having a well-designed and clear structure of payment options help the users feel more assured. This allows them to know that they are in the right hands, which can build a good reputation for the company.
As I mentioned in the previous point that users are usually in dual mind set when it comes to purchasing things online. Therefore, it is very important for the website to guarantee their customers they will be getting what they are paying for. Sometimes it is a good idea to have a product recap on the checkout page with large images and details. This way, users will feel assured before they click ‘checkout’.
It’s just like physical transaction at a shopping mall. Before proceeding to make your final payments, you’ll double check all your items in the shopping cart to be sure that you want that product and its quality is appropriate. This same principle applies to the online scene as well.
One way to do this is to create big thumbnail images for items on the checkout page. Another thing you can do is to put a brief product recap with links directing to their respective product segment. You can even provide similar products to entice the customer into adding it to their shopping cart.
An average user spends less than a few seconds reading through web content or information that is provided. Thus, if you want your e-commerce site to attract and hold the user’s attention span, you need to be very articulate and creative in your presentation of information. Your information should be organized in a way will not cause the user to feel overwhelmed.
Information on the checkout page needs to be organized and precise so that the user isn’t confused. A tabular structure can best suited the presentation style for the checkout page.
In this way the items are sorted along with proper serial number, quantity, price per product, and any other relevant information. By presenting a clear information to customers, it’ll be easier for customers to checkout.
The idea for any e-commerce site is to attract and retain as many customers as they can. For this, they need to design and present their website in a certain way that makes it user friendly, authentic, and attractive. Therefore, designing and detailing your checkout page plays a crucial role in your online business.