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Persuasive Copywriting

Website Conversion July 30th, 2008

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Persuasive Copywriting

A Simple Strategy for Persuasive Copywriting 

One thing I am a huge proponent of is simplicity and that’s exactly the way I approach persuasive copywriting. It really doesn’t matter whether you are writing for a PPC ad, landing page, organic content or any other form of writing,  does it? If people are going to engage your writing there is always the need for persuasion. When it comes to simple structure and keyword trigger order will make or break reader retention.

Here are 4 basic rules I adhere to before composing any article.

  1. Reverse rolls before you write. Put yourself in the reader’s situation.
  2. Who is your reader? Have you researched your targeted readers?
  3. Once #1 and #2 are completed, start persuasive writing.
  4. Remember/ research many of the sore spots or pain points while composing your content.
  5. What words catch your eye and trigger you when you read on your writing topic? Can they form topics for persuasive in your writing?

    Visitors that are coming to your website are scan readers and look for trigger words. With the correct trail of trigger words you can increase visitor experience and conversion with good persuasive topics. The way we do this is understanding the power of mind controlling trigger words. They require logistical planning when a visitor is moving through goal fulfillment (conversion) on your site.

Finding and Using Trigger WordsTrigger Words

Using

We must remember 2 basic fundamentals when we want to trigger the human mind to take the desired actions we have in our mind:

  1. The page has the desirable content the visitor is interested in.
  2. Has a way to get to the content they are looking for.

So, when we lose sight of these 2 simple basics… is when your visitor stops clicking the right buttons! It’s time to change your persuasive techniques.

Finding

There are several ways to find good triggers:

  • Pay per click: Look in all PPC accounts for high CTR and conversion phrases.
  • Internal Search: Use a search engine on your site and study queries entered.
  • Tags and Tag Clouds: Watch for the most popular tags in social networks.

Here is a PDF dictionary of trigger words that you can start with then you can start incorporating them into your sales copy. They can often transform into persuasive topics.

Experiment with Calls to Action and Value Calls to ActionPropositions

Don’t chase your tail like a lost puppy dog!

Ask yourself why would you buy the offer? This is a natural process that is not difficult to implement without thinking about it, do it!  If your value packed punch is "Newest Free Movie Download Trailers" make sure that when your visitor lands on the page it says "Newest Free Movie Download Trailers". It must be a simple trail of triggering words to follow. The link is visible, gets clicked and choices are available to "download now". No muss, no fuss with the most popular movies in the top fold. Use Google Optimizer to conduct A/B- Multivariet testing and determine the best performing combination.

Persuasive Copywriting Dos and Dont’s

Avoid using phrases "Click this link", "click here", learn more" in all persuasive articles. You really have got to think creatively. Remember what you are writing about and what makes it special. Instead of "click here" try using the primary (descriptive) keyword "Free Movie Download Trailers" in bold face. You can also test fonts, colors and roll over effects.

Which Text Link Below Draws Your Eye (Please Vote)?

Style 1

Free Movie Download Trailers

Style 2

Free Movie Download Trailers

Style 3

Free Movie Download Trailers

Style 4

Free Movie Download Trailers

online casino Polls

The Value of Writing Copy

When you develop or possess the ability of recognizing what makes people respond emotionally the value becomes quickly evident. But I want to think for a moment, yah, let’s think about the psychology of what occurs. Once your convincing writings have moved your visitor exactly the way you planned through your goal funnel, we cannot stop there. We have made a great first impression and we must not disappoint your new, potentially long term relationship.

Continue your great writing now through the entire goal process, followed up with a short, sweet acknowledgement email. The more we can learn about each and every visitor to our site, the more in-tune we will be with what they want. It’s really that simple. Relationship>Trust> Mutual Benefit!

Parting Persuasive Copywriting Tips

Post By Robert (29 Posts)

Robert can be found in the TechWyse experimentation lab mixing his 'Internet Marketing' potions every single day. Blessed with advanced level knowledge in the entire internet marketing sector dating back to 1998, Robert often contributes to the Rise To The Top blog with his analytics input through his in depth work experiences.In 2011 Robert moved up to Orillia on Lake Couchiching. Once settled in the Sunshine city, OrilliaBusiness.com was launched to help businesses tap into the awesome opportunities online. With a special knack for internet marketing and measurement, Robert is helping businesses in and around Orillia shine like fine cut diamonds.

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Robert can be found in the TechWyse experimentation lab mixing his 'Internet Marketing' potions every single day. Blessed with advanced level knowledge in the entire internet marketing sector dating back to 1998, Robert often contributes to the Rise To The Top blog with his analytics input through his in depth work experiences.In 2011 Robert moved up to Orillia on Lake Couchiching. Once settled in the Sunshine city, OrilliaBusiness.com was launched to help businesses tap into the awesome opportunities online. With a special knack for internet marketing and measurement, Robert is helping businesses in and around Orillia shine like fine cut diamonds.

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