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Website Conversion April 16th, 2008
Yes I am a website convert pervert, sorry to say. It is my obsession to ensure every single last website visit does what I want them to do. I can’t help but watch them…stare at them and wonder why they had the audacity to leave the website. It makes my chin twitch towards my right shoulder when I see my number 1 enemy the "bounce".
Website conversion is the transfer of website visitors to goal fulfilment. It’s the true way to gauge your website’s success. It is what adds real value to your business. It’s really not about generating tons of traffic but rather knowing how to chisel into the reticular activating system in the human brain of every visitor.
So, what happens when a visitor takes the desired action on your site? The quick answer is happiness! The defined answer is money in your bank (ecom) a qualified prospect (lead) or goal fulfillment on your brand lift site.
If you study website visitor behaviors (as I do) you begin to see common patterns emerge. I have seen e-commerce traffic converting so well with organic search visitors but the PPC traffic not converting. It is the same in certain industry types but different in others! What should you do to make more out of your paid traffic?
This is one example of taking effective corrective action to change the results of PPC traffic to big profits. It is called a landing page. Perhaps not just special landing page designed to make your visitor take action. Why not try a series of well themed pages that efficiently answer every concern your visitor has by simply glancing. After a 2 second glance there in nothing else to do but step through your goal funnel.
Here’s the thing…website conversion comes first, then SEO, PPC, or any other form of traffic generation. To me, it is the most important aspect of accomplishing the true goals of your business. If you decide to do it the other way, your efforts will be wasteful. Focus on a plan for your visitors taking action first!
They’ll appreciate it and so will your children.