Website Conversion May 25th, 2007
While going through my notes for a recent University course I took called "Applications of Psychology" I realized that it fit in extremely well with buyer behaviour and internet advertising! Anyhow, although I wrote this for my own purposes here is an excerpt that I thought I would share… Advertisers have found a new means of communication to their potential customers — the internet! One survey noted that 40% of internet users are online primarily for shopping. Even users who do not make their purchases online find it is a useful method to gather to information on goods and services. Regardless of the high rate of online buyers, a large portion of website owners report disappointment due to their website responses. Things to consider for wouldbe companiesÂ advertising on the web:
Blogs and forums are useful for constantly and efficiently updating casual information to the website on a daily basis. This keeps users informed and allows them to communicate regularly with each other. Testimonials from consumers should be added and dated regularly so potential clients know the current status of products. Warm colours welcome users and affect their moods, which in turn will effect whether they are in the mood to buy or browse. Finally, include images of people using the product, shopping in store, using the product outside or wherever you can incorporate the product in an interactive setting. This will effect the psychological desire of going to the mall. The internet is growing everyday and the online group of shoppers is only going to increase as well. Prepare yourself for potential consumers and make the necessary updates to your website before you scare off your prospect buyers!