The Importance of Web Analytics

Website Analytics January 7th, 2008

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Web AnalyticsOne of the most important crystal balls for small businesses online is web analytics. The reason that I personally rank this as the one of the most important tools is you can leverage it to look into the minds of your visitors. You can see what they are thinking and take action based on the cold hard facts that you gather by analyzing your data. Do you still wonder why web site analytics is so important to your success? Let me explain about the next generation of business-to-business analytics program that will change the way you do business online.You will learn that visitors come through main resources such as search engines by using keywords referring to websites then they will click the direct link to your site. Once they enter your site you will learn all you want to know about tracking your visitor using web analytics.

Options for improving traffic to your web-site:

1) Open an account with Google AdWords and pay for your visitors
2) Learn about your visitors that land on your site naturally and ultimately formulate a method of higher conversion.
3) Combine both of the above.

Analytic methodologies will help you track the important metrics to learn more about visitors value time spent on your website.

Google Analytics For WordPress

Blog webmasters have been looking for a way to learn more about their blog visitors. How do they get to your blog? Why did they come to your blog? How long to they spend there? Well, the wait is over. Bloggers can install a WordPress plugin for free and get the answers needed to convert more visitors to action on their WordPress blog. The minimum requirements are WordPress 2.0 along with the normal server requirements that a website has. You will also require the legacy urchin.js script provided by Google. Again I remind you this is the best web site analytics program going and you can get for free. It is easily installed once you add Google’s web tracking script to your site.
Click Here for Google Analytics plugin for WordPress

Gain knowledge measure, track, analyze and improve your campaign’s effect with google web analytics. Web analytics by Google will act like a crystal ball by giving you a clear understanding of how your visitors arrive and progress through a sales funnel that you predetermine first. You will learn where they leave, how long they stay and how far they progress through your sales funnel. Every 3-7 day sit down and look at what the trends are in your analytic tools. There is no doubt that Google is helping website administrators connect the dots by converting more visitors.

Tip of the Week

Keep your analytics profile clean. Examine your data closely. If you are seeing many pages that are actually the same page use filters to provide an easy to understand report. One of the simplest things to do is make sure that you have set a default page. This will eliminate the "/" (slash) that you see in your report page. Now you will be able to view true report data on your homepage.

Post By Robert (29 Posts)

Robert can be found in the TechWyse experimentation lab mixing his 'Internet Marketing' potions every single day. Blessed with advanced level knowledge in the entire internet marketing sector dating back to 1998, Robert often contributes to the Rise To The Top blog with his analytics input through his in depth work experiences.In 2011 Robert moved up to Orillia on Lake Couchiching. Once settled in the Sunshine city, OrilliaBusiness.com was launched to help businesses tap into the awesome opportunities online. With a special knack for internet marketing and measurement, Robert is helping businesses in and around Orillia shine like fine cut diamonds.

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Robert can be found in the TechWyse experimentation lab mixing his 'Internet Marketing' potions every single day. Blessed with advanced level knowledge in the entire internet marketing sector dating back to 1998, Robert often contributes to the Rise To The Top blog with his analytics input through his in depth work experiences.In 2011 Robert moved up to Orillia on Lake Couchiching. Once settled in the Sunshine city, OrilliaBusiness.com was launched to help businesses tap into the awesome opportunities online. With a special knack for internet marketing and measurement, Robert is helping businesses in and around Orillia shine like fine cut diamonds.

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