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Website Analytics June 25th, 2008
What percentages of your visitors are making it to your finish line? How many visors purchase your product or make an enquiry. Once you learn your successes it’s time to work on improving weaker areas of all aspects of your site that are not performing well for you. Use it to track entire campaigns, with special filters you can extract even more data from Google Analytics to improve your AdWords spending. To me, like it or not, that’s why sister Analytics and brother AdWords are a great combination. For your PPC spending Analytics is like a fine tooth comb, especially when you take a close look at conversion keyword performance from all sources. Make good use of the information. Let me give you an example with a quick video.
The Google Analytics interface requires learning and exploring, then it starts to become apparent what level of vision and analysis power you have to change the future. These website statistics are goal focused. You will you soon figure it out that the goals of your site are at the core actionable statistics research.
When you see the "/" in your Google Analytic stats it is your website’s home page. In order to change it you need to set the default page in Google Analytics to the URL of your homepage, e.g. index.html.
Traffic statistics you get from Google some think will be used as data they collect to provide better advertising relevancy making there dominance a monopoly, if it isn’t already. In a sense you are helping your competition if there is any merit to this belief, providing Google with conversion data is hard earned website statistics that rightfully belongs to the website owner unless otherwise agreed upon. The fact is Google owns the data in Analytics. Even so, Analytics and AdWords are an unbeatable duo when played in harmony.
The good news is yes but I still recommend Google Analytics implementation if you are an AdWords user. Other options for tracking your website statistics include stat tracker, StatCounter, AweStats (will analyze log file formats of Apache and IIS servers) or Log file analyzer- good for generating custom log file reports. Learn web analyzer tools to maximize your marketing and advertising efforts for optimal ROI. Quickly discover which keywords convert the best, this can mean larger profits overnight. You can find out the pages which deliver the strongest sales conversion and dig deeper to learn why. See what websites send you the most customers. Use website statistics to help mold a better future for website performance.
On the internet there are many free services that you can rely on to help get the picture of what’s hot on the internet now. For example here is some statistics help on the most popular social networking sites based on Unique Visitors comparing May 2008 to May 2007…
|Property||May 2007 (M)||May 2008 (M)||Change (%)|
Total Internet audience
Vlaze Media Networks
Windows Live Spaces
Total networking audience
1. ComScore audience measurement data report on media usage, visitor demographics, and online buying power for home, work, and university audiences across U.S. and worldwide Internet audiences.
2. Data exclude blogging sites.
Source: comScore, 2008
Over time statistics change. That is why it is regular checking of website statistics that result in the highest reward. Then dig deeper into the data comapring different time intervals. Learn to leverage unique hierarchical reports to reveal hidden patterns. Do this by generating custom reports from Adwords or Analytics. You will start to see trends like which sites good visitors come from and convert to action. Make changes to your site and focus on that specific statistic with the applicable web metric(s) to monitor progress. Set your goals and make sure your main website pages lead to goal fulfillment. Your visitors should easily achieve the goals of your website. Adapt quickly when you identify new trends.
For website effectiveness and attainment of set goals, tracking your visitors will allow you to learn web site trends and most valuable traffic sources. The more you learn your statistics for a website and what they mean, the better google ranking web site abilities will be. Web site Google ranking is ultimately decided by the Google algorithms. Effective online research missions can give you insights you never had to influence conversion statistics and ranking abilities. You can cross examine visitor’s sources with keywords and find out what keywords work best for pay per click (Google Adwords) and natural traffic.
Getting to know your visitors will surely lead to pleasurable business relationships!