Google to Introduce a New Keyword Tool

Google has announced that it will be offering a new Updated Keyword Tool. This will follow them phasing out it’s current Keyword Tool and the Search-Based Keyword Tool by the end of this month. When it finally does go live, it will simply be known as “The Keyword Tool”. The revamped version will introduce new features I’m sure many search marketers will welcome. They will also bring back a great feature they seemed to forget about in the current version.

A quick summary of the new features can be found on the official AdWords Blog post about the new Keyword Tool, including new flexible search options (keywords and website content together!) and removal of duplicate keywords. In addition to those features, you will have the ability to view mobile search data only. This mobile-specific data will only become more relevant as the mobile search market in North America catches up with the rest of the developed world. The one feature I am happy to see back is the ability to add negative keywords from words suggested by the tool. Access to this feature on the old interface was included with options for adding words to your campaign, but seemed to disappear in the latest version. Having quick access to negative terms will save a lot of time and means no longer adding to ‘notepad’ first or copying keywords to the Adwords Editor before uploading. The new version is already rolling out, and it is visible in a number of our client accounts already, but is not completely finished. I’m already excited about the amount of hours I will be saving thanks to the new Google Keyword Tool!