Do you want actionable Internet Marketing advice delivered right to your inbox?
Sign up for our Newsletter
Daily    Weekly
Please select captcha
The TechWyse ‘Rise To The Top’ Blog!

Experts from TechWyse and around the world offer how-to's, strategy advice, interviews, infographics and insights to help your SEO and internet marketing campaigns Rise To The Top!

Google to Introduce a New Keyword Tool

Website Analytics August 13th, 2010


Google to Introduce a New Keyword ToolGoogle has announced that it will be offering a new Updated Keyword Tool. This will follow them phasing out it’s current Keyword Tool and the Search-Based Keyword Tool by the end of this month. When it finally does go live, it will simply be known as “The Keyword Tool”. The revamped version will introduce new features I’m sure many search marketers will welcome. They will also bring back a great feature they seemed to forget about in the current version.

A quick summary of the new features can be found on the official AdWords Blog post about the new Keyword Tool, including new flexible search options (keywords and website content together!) and removal of duplicate keywords. In addition to those features, you will have the ability to view mobile search data only. This mobile-specific data will only become more relevant as the mobile search market in North America catches up with the rest of the developed world. The one feature I am happy to see back is the ability to add negative keywords from words suggested by the tool. Access to this feature on the old interface was included with options for adding words to your campaign, but seemed to disappear in the latest version. Having quick access to negative terms will save a lot of time and means no longer adding to ‘notepad’ first or copying keywords to the Adwords Editor before uploading. The new version is already rolling out, and it is visible in a number of our client accounts already, but is not completely finished. I’m already excited about the amount of hours I will be saving thanks to the new Google Keyword Tool!

Post By Matt (47 Posts)

A PPC extraordinaire, Mr Hogan can be found researching, administering and writing.

Website: →


A PPC extraordinaire, Mr Hogan can be found researching, administering and writing.
Post a Comment
Send me SEO tips!



Daily    Weekly

Like us on Facebook

TechWyse Internet Marketing

Google to Introduce a New Keyword Tool

Read time: 1 min