Website Analytics June 7th, 2012
Google has announced the release of Google Analytics Content Experiments, which brings website testing into Google Analytics. This means Google has decided to retire Google Website Optimizer as a standalone tool, where by now website testing will be fully integrated into Google Analytics.
At TechWyse, we have been testing this new feature in Google Analytics and here’s our feedback.
Google Analytics content experiments feature is designed with step by step instructions on how to implement tests for identifying pages that convert the best.
Here’s a list of a few differences that we noticed with Content Experiments compared to the standalone Google Website Optimizer tool.
With the Content Experiments feature enabled, Google analytics has become a stronger and more robust analytics tool. If you are using the standalone Website Optimizer tool, begin migrating your optimizer tests to Content Experiments. The last day you can access Google Website Optimizer is August 1, 2012. So get migrating before it’s too late!
Goodbye Google Website Optimizer, Hello Content Experiments!Read time: 2 minutes