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September 20th, 2018
The term “window shopping” still exists, despite it being done on a computer screen and not in front of a store window. It’s one of those terms that ...
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October 6th, 2016
If you’re a marketing specialist, you’ve probably participated in the “what’s the most important element of marketing?” debate at least once in ...
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January 22nd, 2014
Let’s be realistic. Your website exists to serve one purpose and one purpose only: making you money. For that to happen you have to get the people who ...
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June 3rd, 2009
Every business has a goal or purpose. Many business related websites today count on their website for lead generation.  Currently, over 80% ...
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May 26th, 2009
Some time ago, I wrote about some of the features I liked about the new Google AdWords user interface. I'm adding one more to this list, and it's one any ...
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May 13th, 2009
How do you judge the success of your pay-per-click campaign? By the number of clicks? Maybe by the number of impressions. If you do base success on these ...
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March 16th, 2009
One of the most important, yet grossly neglected area of Website Design process is in the selection of the font and font size . Few designers realize that ...
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March 3rd, 2009
Lan ding pages are one of the most impactful items you can add to your PPC campaign to improve your chance of conversion. In our 'click happy' world, we ...
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February 17th, 2009
For many 'business driven' websites, the ultimate aim of all your efforts is to draw in visitors and either generate a lead or sale online.  But ...
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February 11th, 2009
One of the common elements that run through all successful websites is the existence of a “testimonials”section. Why has a ...
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January 21st, 2009
To most online marketers, driving traffic to a website is considered the ultimate aim of your internet marketing plan! Site owners tend to measure the ...
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December 24th, 2008
Do you feel that a relationship exists between your bounce rate and your position in Google search results? Well, all indications point to a close ...

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