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March 20th, 2017
One of the reasons why A/B testing is so important is because it allows you to assume more control over the experience you create for your users. ...
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January 22nd, 2014
Let’s be realistic. Your website exists to serve one purpose and one purpose only: making you money. For that to happen you have to get the people who ...
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September 29th, 2009
Here’s a piece of advice for those that are A/B testing page variations using Website Optimizer with Google Analytics on the same pages. During ...
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November 19th, 2008
One of the the most under rated elements of Pay Per Click marketing is the ability to build and measure the effectiveness of different elements against ...
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October 21st, 2008
Last week some of the world’s biggest tech behemoths (Apple, Sony, Research In Motion) have experienced the cold winds of change brought about by the ...
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July 17th, 2008
Multivariate Testing Simplified Out of all the numerous split tests you conduct the primary goal that must always be at the top of your strategy is ...
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June 23rd, 2008
How to Juice up Landing Page Conversion Rate In marketing and email marketing there must always be a way of measuring conversion. With affiliate marketing ...

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